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About the Role
Define, elevate, and lead how the Earnix brand comes to life across all channels, with a strong emphasis on video, digital experiences, and compelling visual storytelling. You will own the creative direction and production behind video content and digital presence, setting the vision and taking ownership of content production from concept to delivery.
Responsibilities
- Make video our core storytelling medium by building and running a video program spanning brand films, launch content, product storytelling, customer stories, thought leadership, and social-first formats.
- Lead video production end to end, overseeing concept to delivery, including schedules, vendors, and post-production.
- Own the digital experience and channels, setting creative direction and channel strategy for the website, landing pages, and owned social channels.
- Plan content distribution and measure performance, linking video to pipeline.
- Push innovation in execution by exploring new formats, technologies, and approaches, including AI-enabled video and emerging digital platforms.
- Extend the story into events by bringing video and digital to experiential moments.
- Guard and evolve the brand system, voice, and visual identity across video and digital.
- Develop standards and capability by establishing video and digital standards, workflows, templates, and best practices.
- Produce executive, culture, and employee-facing video to support internal communications.
Requirements
- 10+ years of experience in video, digital, or creative leadership, including significant time in a Director, Head of, or equivalent role.
- Proven experience running video production at scale, with hands-on command from concept through post-production, including budgets, schedules, and vendors.
- Strong fluency in video creation, distribution, and performance across digital channels, including video SEO, paid distribution, and platform-specific formats.
- A portfolio showcasing big ideas brought to life in innovative, well-crafted video and digital work across multiple channels.
- Comfort with analytics and performance data, and a track record of using them to optimize content and show business impact.
- A track record of building and directing brand storytelling.
- Excellent concepting and visual judgment, with the ability to articulate creative and strategic decisions.
- Curiosity about emerging creative technology, particularly AI in video production and digital, with a practical point of view on its use.
- Experience translating complex technology or data-driven products into compelling stories.
- Working knowledge of web and digital experience: CMS, UX, accessibility, SEO, and site performance.
- Hands-on proficiency with professional video tools (e.g., Premiere Pro, After Effects).
- Ability to direct on-camera and executive interviews.
- Experience with marketing technology that connects content to pipeline (e.g., marketing automation, CRM platforms).
- Experience leading, briefing, and managing freelancers, agencies, and vendors.
Skills
- Video Production
- Digital Experiences
- Visual Storytelling
- Brand Strategy
- Creative Direction
- Content Production
- Website Management
- Social Media Strategy
- Video SEO
- Paid Distribution
- AI in Video Production
- Web Analytics
- Marketing Automation
- CRM
- Premiere Pro
- After Effects
- Content Distribution
- Performance Measurement
- Brand System Management
- Workflow Development
- Internal Communications
Location
- Boston, MA
Work Type
- Full-time
Experience Level
- 10+ years
About the Company
- Earnix is the first AI company purpose-built for insurance decisioning, providing the industry with intelligence, governance, and decisioning agility to drive profitable growth, improve resilience, and operate with speed and precision.
- Earnix is a trusted provider of production-grade AI and decisioning technology, building on over 25 years of experience in artificial intelligence risk, pricing, rating, analytics, and decisioning.
- Earnix's AIOS enables insurers to orchestrate intelligence across the insurance decision lifecycle and drive governed, real-time decisions that deliver measurable business outcomes.
- Earnix is headquartered in Boston, MA and has been innovating for insurers and banks since 2001 with customers in over 35 countries across six continents and offices in the Americas, Europe, Asia Pacific, and Israel.