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About the Role
Dagne Dover is seeking a Social Media Marketing Intern with a strong understanding of TikTok to gain hands-on marketing experience. This role involves creating content, managing social media accounts, and learning about brand growth on social platforms, working on real campaigns with the marketing team.
Responsibilities
- Create social-first content.
- Capture, create, and edit original iPhone video content, including TikToks, Instagram Reels, Stories, UGC-style videos, and behind-the-scenes moments.
- Produce short-form video content that aligns with each platform's native style and Dagne Dover's brand aesthetic and social strategy.
- Generate 10-15 TikToks weekly for Social Media Manager approval.
- Identify and adapt emerging social trends, sounds, formats, and cultural moments into authentic brand content.
- Develop engaging hooks, captions, and on-screen text to capture attention and drive engagement.
- Appear on camera for brand content, product features, and social storytelling as needed.
- Schedule and publish posts.
- Track performance using platform analytics (views, watch time, engagement rate, follower growth).
- Compile a weekly report on content performance.
- Gain exposure to paid social basics, including Spark Codes, boosting posts, and TikTok Ads Manager.
- Join team meetings and contribute content ideas.
- Assist in maintaining the content calendar and ensuring posts are on schedule.
- Engage with the community by responding to comments and messages in the brand voice.
- Support campaigns, product launches, and events with social content.
- Maintain a list of industry inspiration videos and present them weekly to the VP of Marketing.
Requirements
- Currently enrolled in a college or university program.
- Prior social media experience as an intern or TikTok content manager.
- Active TikTok user with an understanding of trends, sounds, and platform culture.
- Comfortable filming and editing short-form video on a phone.
- Strong writing skills and a sense of humor that fits a brand voice.
- Reliable, organized, and able to meet deadlines alongside academic commitments.
Skills
- TikTok
- Content Creation
- Video Editing
- Social Media Management
- Trend Identification
- Community Engagement
- Content Calendar Management
- Analytics Tracking
- Paid Social Basics
- CapCut
- Canva
- Adobe Premiere Rush
- YouTube Shorts
Location
- Remote
Work Type
- Internship
- Part-time
Experience Level
- Internship
Education Level
- College or University Program Enrollment
Salary/Compensations
- $20.00/hr
About the Company
- Founded in 2013, Dagne Dover is a digitally native, women-owned brand designing problem-solving bags for all aspects of life.
- The company's core mission is to make lives easier through empathy and good design.
- Dagne Dover values people and aims to make them happy.
Equal Opportunity
- Diversity, Inclusion & Belonging are important to Dagne Dover.
- The company has created a community where everyone's uniqueness is celebrated, respected, and honored.
- Encourages applications from individuals who feel it is a good fit.