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About the Role
The Physician Liaison is responsible for building and maintaining strategic relationships with physicians, healthcare providers, and referral sources. This individual will promote pain management services, educate providers on treatment options, and drive referral growth across the assigned territory. Success will be measured by referral growth, provider engagement, territory development, and market expansion.
Responsibilities
- Develop and maintain productive relationships with physicians, advanced practice providers, practice administrators, referral coordinators, and other healthcare decision-makers.
- Conduct regular in-person visits to physician offices and healthcare facilities.
- Serve as the primary contact for referral partners and address concerns regarding patient access, scheduling, communication, and service delivery.
- Establish trust and credibility with referral sources through consistent engagement and follow-up.
- Develop physician-specific growth plans to increase referral activity.
- Manage a defined territory covering Downtown Austin, South Austin, East Austin, and Bastrop County.
- Create and execute strategic outreach plans to increase awareness and utilization of clinic services.
- Identify referral gaps and opportunities for market expansion.
- Maintain regular visitation schedules with existing and prospective referral partners.
- Prioritize high-value referral targets and growth opportunities.
- Increase patient referrals and market share through relationship-building and business development activities.
- Target key referral sources.
- Analyze referral patterns and implement strategies to increase provider engagement.
- Monitor competitive activity and provide market intelligence to leadership.
- Educate providers and office staff regarding services.
- Conduct lunch-and-learn programs and educational presentations.
- Communicate new provider additions, treatment offerings, and clinic initiatives.
- Ensure referral partners understand available services and patient access pathways.
- Document outreach activities, provider interactions, referral opportunities, and follow-up plans in CRM systems.
- Track referral trends and business development outcomes.
- Provide weekly and monthly reporting on territory activity and growth performance.
- Maintain accurate data regarding referral source relationships and opportunities.
- Collaborate with physicians, operations, patient access, marketing, and leadership teams to improve referral partner experiences.
- Assist with service recovery and provider concerns when issues arise.
- Participate in strategic planning and growth initiatives.
- Provide feedback from referral sources to support service improvements.
Requirements
- Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or related field preferred.
- Minimum 2-5 years of healthcare business development, physician liaison, medical sales, or provider relations experience.
- Demonstrated success developing physician relationships and increasing referral volume.
- Strong presentation, communication, and networking skills.
- Proficiency with Microsoft Office and CRM platforms.
- Ability to travel frequently within the assigned territory.
- Valid driver's license and reliable transportation (mileage reimbursement provided).
- Experience in pain management, musculoskeletal care, orthopedics, spine care, rehabilitation, ambulatory surgery, or related specialties.
- Knowledge of interventional pain procedures and referral workflows.
- Existing relationships within the Austin healthcare community.
- Experience working with workers' compensation and personal injury referral sources.
Skills
- Presentation skills
- Communication skills
- Networking skills
- Microsoft Office proficiency
- CRM platform proficiency
Location
- Downtown Austin
- South Austin
- East Austin
- Del Valle
- Manor
- Elgin
- Bastrop
Work Type
- Full-time
Experience Level
- 2-5 years
Education Level
- Bachelor's degree