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About the Role
The Database Manager is responsible for the development, implementation, and analysis of all database marketing campaigns, ensuring the integrity of customer data and overseeing direct mail programs.
Responsibilities
- Develops strategic use of existing information processes and evaluates potential uses of new processes.
- Supervises training of key personnel on Player’s Club systems.
- Coordinates system testing with IT.
- Maintains policies, procedures, and standards relating to database management and monitors transaction activity.
- Consults with and advises users on existing data collection sources to support business objectives.
- Performs ad hoc analysis and extracts for various operating departments.
- Oversees the development and production of monthly direct mail programs, including list generation, proformas, creation of offers, creative, production, implementation, and post-campaign analyses.
- Maintains up-to-date knowledge of all computer systems and applications that comprise the Player’s Club system.
- Provides operating reports and program analysis.
- Handles guest inquiries related to promotional offers.
- Develops department members’ knowledge and skills through education, training, coaching, and corrective counseling.
- Ensures responsible gaming and responsible alcohol service by notifying appropriate management of concerns.
- Conducts personal behavior and selects, trains, coaches, counsels, appraises, and retains direct reports who consistently perform actions and behaviors that reinforce the Company’s Mission and Values.
- Stays abreast of current trends and practices within the area of responsibility and communicates pertinent information.
- Performs other duties as assigned.
- Works flexible hours, including evenings, weekends, and holidays.
- Is detail-oriented.
- Possesses excellent time management skills.
Requirements
- Bachelors’ degree in Marketing required.
- At least three (3) years of casino database experience required.
- Expert knowledge of Microsoft Office, Excel, and Word is required.
- Proven ability to write database extract queries using SQL or a similar tool.
- Proven ability to work with mail merge and address cleansing products.
- Proficient skill and prior experience with a Customer Management System required (e.g., CMP, ACSC).
Skills
- SQL
- Mail Merge
- Address Cleansing
- Customer Management System (CMP, ACSC)
- Microsoft Office
- Excel
- Word
- Database Marketing
- Data Analysis
- Time Management
- Detail-oriented
Work Type
- Flexible hours
- Evenings
- Weekends
- Holidays
Experience Level
- 3+ years casino database experience
Education Level
- Bachelors’ degree in Marketing
Benefits
- Comprehensive benefits package
- Health and well-being support
- Future planning support
- Work-life balance support
About the Company
- Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us.
- Company values: Communication, Integrity, Fun, Respect, Accountability, Passion, and Dedication.