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About the Role
The Media Modeling Associate works in the Analytics, Modeling and Insights (AMI) organization, turning market, media, and consumer data into clear, actionable insights to guide business decisions. This hybrid role combines the perspective of an insights strategist with the hands-on skills of an analytics practitioner, bridging modeling work and business partners.
Responsibilities
- Understand the data foundation by working with databases and AI-enabled tools, and by knowing how market, media, and consumer data are structured and used as model inputs.
- Interpret model outputs from approaches such as marketing mix modeling (MMM), attribution, and customer analytics to identify performance drivers, growth opportunities, and areas for optimization, with a clear view of underlying assumptions and limitations.
- Generate insights and recommendations that are clear, actionable, and tied to business outcomes to inform marketing and business strategy.
- Develop project plans and track timelines and progress for insights initiatives.
- Work with cross-functional teams to deliver work and move recommendations into action.
- Communicate and coordinate with business partners and stakeholders to align priorities, share findings and updates, and support decision-making for both technical and non-technical audiences.
Requirements
- Combined marketing and analytics background, with experience in market research, consumer insights, media measurement, and/or marketing effectiveness, along with hands-on exposure to modeling and analytics.
- Working knowledge of MMM, attribution, customer analytics, or similar modeling approaches, with the ability to interpret their outputs.
- Strong communication skills, with the ability to translate analytical findings into clear business recommendations and build relationships with business partners.
- Strong problem-solving and insight-generation skills, with the curiosity to look beyond the data to the underlying business question.
- Project management skills, including planning, timeline tracking, and prioritization across multiple workstreams.
- Technical and data skills, including fluency in Python and SQL; understanding of databases and how data is structured and used in modeling, including relational and non-relational databases such as Teradata, Oracle, Hadoop, SAS-Grid, and Starburst; and experience with business intelligence platforms such as Tableau, MicroStrategy, and ThoughtSpot.
- Ability to use AI-powered tools such as Microsoft Copilot Chat and GitHub Copilot to accelerate analysis, insight development, and operational efficiency while following applicable controls and standards.
Skills
- Python
- SQL
- Teradata
- Oracle
- Hadoop
- SAS-Grid
- Starburst
- Tableau
- MicroStrategy
- ThoughtSpot
- Microsoft Copilot Chat
- GitHub Copilot
- Marketing Mix Modeling (MMM)
- Attribution
- Customer Analytics
- Market Research
- Consumer Insights
- Media Measurement
- Marketing Effectiveness
- Project Management
- Communication
- Problem-solving
- Insight Generation
Location
- New York, NY
- Richmond, VA
Work Type
- Hybrid
- Full-time
Salary/Compensations
- $123,000.00 - $181,700.00
Benefits
- Industry-leading benefits
- Access to paid time off
- Resources and support
- Eligible for annual discretionary incentive plan
About the Company
- The Media Modeling Associate works in the Analytics, Modeling and Insights (AMI) organization.