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About the Role
The Manager, Advanced Analytics applies sophisticated modeling and advanced analytic techniques to guide clients’ media spending plans and investments. This role involves designing and developing analytic processes, managing ongoing execution, and cultivating relationships with clients, internal stakeholders, and vendors. The position requires intellectual curiosity, critical thinking, and the ability to provide thought leadership to drive analytic innovations. Approximately 50% of the time will be dedicated to analytics for a key major client vertical.
Responsibilities
- Operate as the lead in developing a campaign measurement framework for a key client vertical.
- Spearhead modeling and analytic efforts to provide insights into new product launches/initiatives.
- Constantly look for ways to improve the usage of Horizon’s existing data and analytics infrastructure.
- Work with stakeholders to improve current analytic processes and develop new capabilities that set us apart in the marketplace.
- Use automation and technology to increase efficiency and to provide the infrastructure to scale.
- Bring an “outside in perspective” to analytic development; explore, identify, and assess external best practices - and translate to the relevant application internally.
- Individual project management and execution.
- Establish and maintain excellent working relationship with key functional areas, as well as Horizon Next Analytics and other stakeholders throughout Horizon Next.
- Act as a liaison between the Analytics team and the internal Brand, Activation and Operational areas.
- Extensive brand team and client interaction and day-to-day management.
- Supervisory Responsibilities including but not limited to training and mentoring direct reports and guidance for career growth.
Requirements
- Excellent problem-solving skills and a dogged determination to work an issue through to its satisfying conclusion.
- Analytical mindset with knowledge and passion for media, data, and technology.
- Ability to generate clear, concise, and comprehensive analyses that tell the story behind the data.
- Business acumen – understands the strategic levers of the business and how analytics is a catalyst for decision making.
- Demonstrated ability to be creative; to put structure around vague and unstructured requests/discussions.
- Persistence - Demonstrate tenacity and willingness to go the distance to get new things done.
- Comfortable in dealing with ambiguity and managing change, plus the capacity to move through road-blocks with enthusiasm and alacrity.
- Creative thinker that is willing to challenge the norm to improve analytic processes.
- Collaborative, can-do attitude a must.
- Pragmatic – seeks and develops solutions understanding and communicating the relevance to others.
- Ability to translate technical subject matter into relatable business terminology and respond to unexpected questions on the spot.
- Strong verbal communication skills, extremely well-organized.
- Proven effectiveness in managing business relationships.
- Experience in fast-paced environment, possessing the ability to work on multiple projects simultaneously.
- Bachelor’s degree in Computer Science, Mathematics, Statistics, Data Science or related field required.
- 3-5 years of experience required in the Advanced Analytics realm, preferably in media or an adjacent field.
- 1-3 years of experience managing teams required.
- High-end marketing response modeling expertise (e.g., MMM) preferred.
- Consulting skills – can explore business view and work with them to develop mutually owned solution; can solve problems in complex situations using creative and conceptual reasoning.
- Able to put data in context of client’s business questions and needs to make applicable decisions for model design and reporting.
- Proactive individual with strong problem-solving skills and an entrepreneurial spirit.
- Exercise the ability to create time saving efficiencies for regular client deliverables.
- Responsible for own deliverables, assuring a timely and quality output.
Skills
- R
- SQL
- Python
- Domain Knowledge – understand data, analytics, and media eco-system (social, programmatic, SEM, TV, etc.)
Location
- Remote
- Hybrid
Work Type
- Full-time
Experience Level
- Manager
- 3-5 years of experience in Advanced Analytics
- 1-3 years of experience managing teams
Education Level
- Bachelor’s degree in Computer Science, Mathematics, Statistics, Data Science or related field
Salary/Compensations
- $125,000.00 - $150,000.00
Benefits
- Discretionary bonus
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
About the Company
- Horizon Next is one of the industry's most innovative and data-driven marketing organizations.
- Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels.
- Horizon Next operates with the single goal that tomorrow must outperform today.
- At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered.
- We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
- Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Equal Opportunity
- Horizon Media is proud to be an equal opportunity workplace.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.