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About the Role

We’re hiring a Director, Measurement & Attribution to be the senior measurement leader for our media business. You will own how we measure the sales impact of campaigns, using closed-loop attribution on card, bank or SKU-level transaction data. You will build our incrementality measurement methodology and set the standards brands and agencies trust. You will work closely with the Director, Audience Solutions and Activation, so that campaign results feed back into better audiences.

Responsibilities

Own sales measurement, closed-loop sales attribution, and sales lift measurement on card, bank or SKU-level transaction data, improving coverage, rigor, and speed of delivery.
Define the offering, including sales attribution, new-to-brand, and reach and frequency.
Design and launch incremental sales lift measurement with clear confidence standards, quantifying campaign impact across digital, CTV, social, retail media, and other channels, including off-platform purchases.
Productize client reporting by turning campaign results into standard client deliverables, from post-campaign reports to benchmarks.
Build templates and norms to ensure consistent quality as campaign volume grows.
Serve as the senior measurement voice with clients, presenting results to CPG, agency, and retailer leaders.
Translate findings into actionable recommendations on audience selection, media allocation, channel mix, campaign frequency, and future test design.
Set realistic expectations, conduct feasibility reviews, and flag setup gaps early.
Support pitches, proposals, and proof points to win new business and grow client relationships.
Set measurement standards brands and agencies trust.
Define requirements for privacy-safe exposure-to-purchase matching.
Prioritize new methodologies and client-ready offerings.
Collaborate with Product and Engineering, and with partners and platforms (e.g., DSPs, clean rooms, retailers) to build a repeatable, automated measurement pipeline.
Partner with and develop a senior data analyst as the key analyst on the measurement team.
Grow the measurement team as the business scales.
Utilize AI to automate routine analysis, QA, and reporting for fast measurement delivery as campaign volume increases.

Requirements

10+ years in advertising measurement and analytics, including experience in retail media, commerce media, or purchase-based measurement.
Experience developing and commercializing measurement solutions that demonstrate advertising effectiveness and support client acquisition, retention, and growth.
Hands-on experience with closed-loop sales attribution and sales lift measurement using card, bank, SKU-level, or comparable purchase transaction data.
Deep expertise in incrementality and causal inference.
Strong understanding of the advertising ecosystem, including DSPs, retail media networks, programmatic advertising, clean rooms, and campaign exposure data.
Experience integrating measurement with partners and platforms.
Strong SQL and Python (or R) skills for building and checking models.
Credibility with senior CPG, agency, and retailer clients.
Ability to explain complex results simply and set realistic expectations.
Sound judgment regarding the capabilities and limitations of measurement designs.
Experience leading or developing analysts.
Comfort using AI tools as an everyday part of work.
A well-formed point of view on measurement best practices and the conviction to defend it internally and with clients.
Familiarity with IAB and MRC retail media measurement guidelines (nice to have).
Experience setting up an MRC-accredited or audited measurement process (nice to have).
Familiarity with marketing mix modeling (MMM) and its integration with closed-loop measurement (nice to have).
Background at a CPG purchase-data company, a retail media network, or a measurement provider (nice to have).

Skills

Advertising measurement
Analytics
Retail media
Commerce media
Purchase-based measurement
Measurement solution development
Commercialization
Closed-loop sales attribution
Sales lift measurement
Card transaction data
Bank transaction data
SKU-level transaction data
Incrementality measurement
Causal inference
Advertising ecosystem understanding
DSPs
Retail media networks
Programmatic advertising
Clean rooms
Campaign exposure data
Measurement integration
SQL
Python
R
Client communication
Data analysis
AI tools
Measurement best practices
IAB guidelines
MRC guidelines
Marketing mix modeling (MMM)

Location

Remote (United States)
NY metro preferred

Work Type

Remote
Full-time

Experience Level

Director
10+ years in advertising measurement and analytics

Salary/Compensations

$170,000 - $200,000

Benefits

Performance-based bonus
Company equity
401(k) matching
Paid parental leave
Flexible and generous time off
Work-from-home flexibility
Subsidized health benefits

About the Company

Consumer Edge is redefining consumer and healthcare data analytics for the world’s leading investment firms and global brands.
We deliver privacy-compliant, real-time intelligence on consumer spending across markets, helping clients make faster, smarter decisions with confidence.
Our merchant-level benchmarks and differentiated datasets provide a true edge.
At Consumer Edge, you’ll join a high-performance team at the forefront of data-driven decision-making for the world’s leading investors and brands.
You’ll be building measurement for a media business that’s still early, using transaction data that most measurement teams don’t have access to.
The methodology and the standards are yours to shape.