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About the Role
Develop and deliver strategic, creative programs for consumer lifestyle and corporate clients, focusing on program execution and client service excellence. Partner and collaborate with internal and external stakeholders, including integrated agency partners.
Responsibilities
- Manage day-to-day execution across multiple clients, leading integrated programs spanning PR, influencer, and digital.
- Act as the key project lead for consumer lifestyle and technology clients, managing projects from ideation to execution.
- Collaborate with senior leaders to develop strong plans and POVs, bringing curiosity, creativity, and critical thinking.
- Craft and edit a range of communications materials, including press releases, pitches, sponsored content, and social content.
- Maintain and grow strong relationships with Canadian media across various beats.
- Serve as a trusted client lead, building deep relationships and proactively driving strategic programs.
- Lead junior team members by delegating, reviewing, and providing feedback.
- Contribute to North’s inclusive and positive agency culture.
Requirements
- Post-graduate diploma in Public Relations, Corporate Communications or related discipline
- 7-9 years of agency experience with a focus on media relations and influencer relations
- Strong media relationships and Canadian media landscape knowledge
- Exceptional written and verbal communications skills
- Team player with a commitment to mentoring junior team members and managing up to leaders effectively
- Detail-oriented, with a sharp eye for accuracy and timeliness across busy programs
- Proactive and resourceful problem-solver, thriving in fast-paced environments
- Familiar with the evolving Canadian media and influencer landscape, as well as social media platforms
- Knowledge of PR and/or influencer management platforms and evolving AI tools
- A curious and adaptable mindset, ready to continuously learn
Skills
- Strategic thinking
- Organizational abilities
- Leadership skills
- Critical thinking
- Cross-channel strategy development
- Media relations
- Influencer relations
- Client management
- Mentoring
- Written communications
- Verbal communications
- Project management
- Creative strategy
- Narrative development
- Social media platform proficiency
- PR/influencer management platform knowledge
- AI tool knowledge
Location
- Toronto
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- Senior
- 7-9 years
Education Level
- Post-graduate diploma
Salary/Compensations
- CAD$80K-$90K
Benefits
- Substantial time off policies
- Mental wellness resources
- Parental leave top-up program
- Regular social events
- Cell phone & internet allowance
- Professional development or wellness allowance
- Business Resource Groups
- Private health and Dental insurance
- Life and Disability insurance
About the Company
- North is a strategic communications agency in Canada that combines the agility of a boutique agency with the strength of Publicis Groupe’s global network.
- Teams work across earned media, influencer, content, experiential, and issues management.
- Earn attention through bold ideas, rigorous execution, and a relationship-first approach.
- High employee engagement, with relationships extending beyond the work week.
- Celebrates company and employee milestones and encourages quality time together.
- Entrepreneurial, creative, and empowering culture.
- Award-winning agency on a serious growth trajectory.
- Focused commitment to career development and personal success.
- Access to thousands of on-demand e-learning opportunities, and a suite of leading AI tools and resources.
Equal Opportunity
- North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.