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About the Role
Join MoneyLion’s Growth & Retention team as a lifecycle journey manager, owning the Cross-Sell & Expansion stage to grow product breadth and monetization depth. You will operate the AI decisioning stack and partner with cross-functional teams to design, launch, and prove programs that expand customer value.
Responsibilities
- Own end-to-end strategy and the primary KPI for the Cross-Sell / Expansion pillar (products per user, secondary-LOB adoption, expansion revenue).
- Design multi-product, multi-channel journeys - post-purchase upsell, marketplace and in-app offers, next-best-product - that move users into their second and third products.
- Define next-best-product and propensity logic with Data Science; set the signals, eligibility, and guardrails that the decisioning stack (AID / Hightouch) optimizes toward.
- Build and launch journeys in our lifecycle platform (Iterable) - workflow setup, audience configuration, suppressions, QA, and launch checks - increasingly orchestrated through AI decisioning.
- Run structured experiments (offers, timing, sequencing, channels) to grow breadth and depth without over-messaging.
- Partner with PMM on cross-sell value propositions and with LOB / partner teams on offer economics.
- Own the numbers - report on expansion KPIs, surface insights, and recommend concrete next steps based on data.
- Direct and supervise the AI agents (rapid response, monitoring, quality) that execute the pillar’s programs.
Requirements
- 5–8+ years in lifecycle / CSM, growth, or retention marketing for a digital product or subscription business, with depth in cross-sell, upsell, or monetization.
- A track record owning both strategy and execution - you’ve defined lifecycle plans and personally shipped journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
- Strong data literacy - propensity, funnel, cohort, and incrementality analysis - with the ability to translate findings into roadmaps.
- Experience designing always-on, triggered programs (cross-sell, post-purchase, onboarding-to-adoption) rather than one-off blasts.
- Comfort directing AI / ML decisioning or personalization (predictive scoring, next-best-action models).
- Cross-functional influence with Product, Data, Legal / Compliance, and Creative; able to align stakeholders without authority.
- Excellent written communication and a high bar for QA and detail.
- A bias toward ownership and action - you ship, learn, and iterate quickly.
Skills
- Cross-Sell
- Upsell
- Monetization
- Lifecycle Marketing
- CSM
- Growth Marketing
- Retention Marketing
- Iterable
- Braze
- Salesforce Marketing Cloud
- Data Literacy
- Propensity Analysis
- Funnel Analysis
- Cohort Analysis
- Incrementality Analysis
- AI/ML Decisioning
- Personalization
- Predictive Scoring
- Next-Best-Action Models
- Product Marketing
- Data Analysis
- Experimentation
- QA
- Written Communication
Location
- NYC Office
Work Type
- Hybrid
- Onsite 3 days per week
Experience Level
- 5-8+ years
Salary/Compensations
- $140,000 - $160,000
Benefits
- Competitive salary with a performance-based bonus scheme (up to 10%)
- Flexible working hours
- Hybrid / home-office options
- Meaningful learning & development budget
- Clear career growth
- Comprehensive health and wellbeing benefits
- Modern equipment (Mac/Windows) for work and personal use
- Employee Stock Purchase Plan
- 401(k) match
- Health insurance options
- Disability coverage
- Life insurance
- Unlimited paid time off
About the Company
- At Gen (NASDAQ: GEN), an S&P 500 company, we strive to give everyone the power to explore our shared digital world freely and safely.
- We help shape the digital world to be a freer, fairer, and safer place through the application of science, technology, and human ingenuity.
- Gen safeguards hundreds of millions of people worldwide across Cybersecurity, Identity, and Financial Wellness - including through MoneyLion, our financial-wellness platform that helps people take control of their money and build a healthier financial life.
Equal Opportunity
- We are an equal-opportunity employer and value diversity at our company.
- We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.