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About the Role
The Integrated Marketing team at Canadian Blood Services is seeking a Regulated full-time Marketing Specialist to join our dynamic and purpose-driven group within the Donor Engagement and Corporate Reputation division. As a key member, you will translate marketing strategy into exceptional campaigns and activations, bringing together strategy, creative excellence, and performance marketing to drive growth, engagement, and impact. You will lead the development and execution of high-performing marketing programs, build insight-driven briefs for partners, and manage relationships to ensure alignment and excellence. You will also collaborate with national integrated leads across regions for local relevance and national consistency.
Responsibilities
- Develop and implement integrated marketing strategies and campaigns that drive awareness, engagement, and support for Canadian Blood Services’ mission and business goals.
- Develop and implement integrated marketing campaigns that contribute to the execution of growth strategies and Canadian Blood Services’ business goals.
- Lead the end-to-end development and execution of campaigns aligned with our go-to-market (GTM) framework and drive corporate objectives.
- Design and deliver compelling content and marketing experiences across digital, social, and traditional platforms.
- Serve as a brand ambassador, ensuring consistency, clarity, and impact in all marketing communications.
- Provide strategic marketing counsel to internal stakeholders and leadership, guiding the development of tactical plans.
- Manage the end-to-end execution of marketing initiatives, ensuring timelines, budgets, and performance metrics are met.
- Craft clear, compelling briefs that guide internal and external partners toward creative and strategic excellence.
- Manage relationships with creative agencies, consultants, and internal collaborators.
- Collaborate with integrated leads across regions to ensure campaigns are both locally relevant and nationally aligned.
- Contribute to key change initiatives by developing marketing approaches that foster understanding, alignment, engagement and growth.
Requirements
- Post-secondary education in Marketing, Communications, or a related field.
- 3–5 years of experience in marketing strategy, campaign development, or integrated communications.
- Proven ability to translate complex strategies into clear, actionable marketing plans.
- Strong storytelling and content development skills across multiple platforms.
- Experience leading cross-functional marketing initiatives and collaborating with diverse teams.
- A proactive, detail-oriented mindset with a passion for delivering results.
- Experience working with creative agencies or external partners is a strong asset.
- Your up-to-date resume.
- Job specific cover letter.
Skills
- Marketing strategy
- Campaign development
- Integrated communications
- Storytelling
- Content development
- Cross-functional marketing initiatives
- Collaboration
- Performance marketing
- Creative excellence
- Audience insights
- Market insights
- Product insights
Location
- 67 College Street, Toronto
- 1800 Alta Vista Drive, Ottawa
Work Type
- Hybrid
- Regular full-time
- On-site presence at 40%
Experience Level
- 3-5 years of experience
Education Level
- Post-secondary education in Marketing, Communications, or a related field
Salary/Compensations
- $75,100 - $88,300
Benefits
- 4 weeks' vacation
- Annual performance award up to 6%
- Comprehensive extended health and dental program
- Defined benefit pension plan
- Employee discounts, wellness program, professional resources
About the Company
- Together, the work we do connects people and changes lives — including your own.
- Be part of a dynamic, collaborative and caring organization committed to saving and improving lives.
- Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
- We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work.
- We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.
Equal Opportunity
- Diversity and inclusion play a vital role in ensuring health equity for patients across Canada.
- We are committed to reflecting Canada’s population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.
- Applicants who require accommodation should discuss their needs with us.