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About the Role
We are seeking an outgoing, passionate, and results-driven Marketing Manager to join the Manulife Insurance Marketing team. This role supports the Affinity Advisor channel by developing and executing strategic marketing programs for customer acquisition, cross-sell, retention, digital adoption, and partner growth. You will lead omni-channel marketing programs to drive acquisition, retention, and loyalty, contributing to sales growth across advisor and partner distribution channels.
Responsibilities
- Develop and execute strategic marketing programs supporting key initiatives.
- Lead, plan, execute, and optimize omni-channel marketing programs.
- Drive acquisition, retention, and loyalty.
- Support key customer segments.
- Establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.
- Lead cross-functional teams to deliver integrated marketing programs.
- Collaborate with partner organizations and distribution teams to identify new growth opportunities.
- Champion a culture of innovation, experimentation, and continuous improvement.
- Communicate and present effectively to stakeholders at all levels.
- Adapt quickly to evolving business priorities, market conditions, and customer needs.
- Lead and develop a team of marketing and communications professionals.
- Lead end-to-end marketing planning from ideation to execution.
- Develop and implement omni-channel, fully integrated marketing programs.
- Ensure clear understanding of financial targets and build into marketing planning process.
- Own and manage marketing budget & monthly forecasting.
- Measure campaign effectiveness and optimize performance in real time.
Requirements
- Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
- Demonstrated business acumen.
- In-depth experience with digital, direct and analytical marketing and funnel optimization.
- Strong understanding of what drives return on marketing investment.
- Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
- Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
- Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
- Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
- Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
- Strong organizational, planning and project management skills.
- Proven ability to autonomously manage concurrent projects.
- Effectively manage internal and external relationships, within a fast-paced environment.
- Strong judgment, consulting, negotiating, influencing and collaboration skills.
- Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
- Highly motivated, proactive self-starter with strong sense of urgency.
Skills
- Digital marketing
- Direct marketing
- Social marketing
- Analytical marketing
- Funnel optimization
- Return on marketing investment (ROMI)
- Marketing efficiency
- Media marketing
- Project management
- Organizational skills
- Planning skills
- Consulting skills
- Negotiating skills
- Influencing skills
- Collaboration skills
- Communication skills
- Interpersonal skills
- Bilingualism (English and French) is an asset
Location
- Toronto, Ontario
Work Type
- Hybrid
Experience Level
- Minimum 8 years progressive marketing experience
Education Level
- Post-secondary education
Salary/Compensations
- $92,900.00 CAD - $142,900.00 CAD
Benefits
- Opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
- Health coverage
- Dental coverage
- Mental health coverage
- Vision coverage
- Short-term disability coverage
- Long-term disability coverage
- Life insurance coverage
- AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Holidays
- Vacation
- Personal days
- Sick days
- Full range of statutory leaves of absence
About the Company
- Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better.
- We are part of a global team, supporting you in shaping the future you want to see.
- We empower you to learn and grow the career you want.
- We recognize and support you in a flexible environment where well-being and inclusion are more than just words.
Equal Opportunity
- Manulife is an Equal Opportunity Employer.
- At Manulife/John Hancock, we embrace our diversity.
- We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.
- We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
- It is our priority to remove barriers to provide equal access to employment.
- A Human Resources representative will work with applicants who request a reasonable accommodation during the application process.
- All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.