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About the Role

The Senior Investment Associate handles the day-to-day management, negotiation, execution, and oversight of integrated and digital video spend for assigned clients. This role provides strategic market insights, trends, and pricing benchmarks, monitors client budgets, and ensures adherence to KPIs, working closely with Planning teams to align buys with plan objectives.

Responsibilities

Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, and audiences to ensure tactical buys deliver against goals.
Participate in vendor RFP selection.
Help manage the RFP process for all digital channels, where applicable.
Help centrally manage negotiations, rate tracking, planning costs, benchmarking, and budget management of assigned account(s).
Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency, and WPP Media.
Manage vendor relations, including inventory availability, IOs, and buy inclusions/exclusions.
Develop a Partner Scoring Model for ranking in buy development.
Gain internal approval for all supply sources on tactical buys.
Develop tactical buys with the larger Investment team.
Assist the Associate with entering partner buys into Buy platforms, sending out IOs/Contracts, and preparing campaigns for launches (trafficking, ad serving setup, etc.).
Ensure all buys are entered correctly into Prisma, including naming conventions, budgets, placements, compliance, and updates.
Oversee campaign launches and delivery/pacing.
Build relationships and meet with vendors on an ongoing basis to provide updates and recommendations.
Create Partner POVs.
Stay current on partner and marketplace innovations, ad models, and technologies.
Proactively follow up on client team requests with awareness of client deadlines.
Follow key investment tenets around KPIs.
Actively participate in department projects/committees.
Estimate, update, and adjust all ratings per demographic, per quarter.
Analyze upfront network proposals and create recommendation books.
Issue order letters.
Negotiate all rates, special placements, and added value per the determined strategy.
Negotiate optimum buys in terms of cost efficiency, goals delivery, and vendor agreements.
Ensure the documentation of all negotiations, makegoods, and credits.
Ensure the accuracy of Donovan inputting, buys, and order forms.
Analyze buy performance, including post-buys and positioning reports.
Collaborate with Analytics to identify and activate buy optimizations.
Track media expenditures to ensure agency and budget compliance.
Manage monthly billing.
Run commercial time period rotation and pod position reports.
Oversee the management of commercial inventory allocation and maintenance process, including monitoring audience delivery and negotiating makegoods.
Maintain communication with the Communications Planning team to ensure timely delivery of requests.
Maintain working relationships with vendors to ensure quality buys.
Collaborate with media team members to resolve media billing issues.
Attend media presentations internally and outside the Agency.
Maintain up-to-date knowledge of the national broadcast marketplace and its opportunities.

Requirements

Bachelor’s degree in advertising, marketing, business administration, or communications, OR equivalent professional work experience.
1+ years of prior digital or Video investment experience.
Ability to assist the Associate and guide them on their roles, responsibilities, workload, and development.
Ability to build and maintain strong relationships with media, technology, analytics, and internal teams, as well as media and technology publishers.
Foster camaraderie within the Investment team and with all key stakeholders they support.
Educate media teams on the investment process.
Provide guidance to team members and nurture/promote a team environment.
Train employees on tools and best practices.
Capability to work successfully within a team as well as independently.
Thorough understanding of the media landscape and fast-moving digital trends.
Strong quantitative and analytical/results-oriented skills.
Strong understanding of interactive research tools.
Solid negotiation skills and tactics.
Excellent verbal and written communication skills.
Ability to work in a team environment that promotes collaboration.
Adept at communicating effectively across all levels.
Ability to multi-task, work successfully with teams, and work under pressure.
Excellent time-management and follow-through skills.
Advanced proficiency in Excel with intermediate PowerPoint and Word skills.
Strong understanding of interactive research tools.

Skills

Digital investment
Video investment
Negotiation
RFP management
Budget management
Vendor relations
Excel
PowerPoint
Word
Communication

Location

Remote

Work Type

Hybrid
Full-time

Experience Level

Senior
1+ years

Education Level

Bachelor's degree

Salary/Compensations

$45,000—$90,000 USD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP Media is powered by Open Intelligence, allowing clients to see where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.