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About the Role
The Associate Director of Sales - MICE is responsible for driving the strategic growth and market leadership of the Meetings, Incentives, Conferences and Events (MICE) segment at St Pancras London. This role leads the development and execution of the hotel's MICE sales strategy, focusing on new business acquisition, agency partnerships, market share growth, and revenue generation across guestrooms, meetings, events, and catering. As a senior member of the Commercial Team, the position works closely with commercial stakeholders to maximize performance and deliver sustainable business growth.
Responsibilities
- Develop and implement the annual MICE sales strategy aligned to hotel and commercial objectives.
- Drive proactive acquisition of new MICE business across local, national, and international markets.
- Build and manage strategic relationships with agencies, conference organisers, DMCs, and key intermediaries.
- Lead negotiations for major business opportunities and complex commercial agreements.
- Deliver revenue, production, and profitability targets for the MICE segment.
- Monitor market trends, competitor activity, and commercial performance to identify growth opportunities.
- Collaborate with Revenue Management, Marketing, and Event Management teams to maximize conversion and profitability.
- Represent the hotel at industry events, trade shows, networking functions, and client engagements.
Requirements
- Minimum 5 years' experience in hotel sales with significant exposure to the MICE sector.
- Proven track record of driving revenue growth within a luxury or upscale hotel environment.
- Strong network of corporate, agency, and intermediary relationships within the London market.
- Demonstrated experience in business development, strategic account management, and sales planning.
- Strong commercial acumen with experience in budgeting, forecasting, and business evaluation.
- Excellent negotiation, presentation, stakeholder management, and relationship-building skills.
- Must hold the legal right to work in the country of employment and satisfy any applicable employment eligibility requirements.
Skills
- Salesforce
- Opera S&C
- CVENT
Location
- St Pancras London
Work Type
- Full-time
Experience Level
- Associate Director
Salary/Compensations
- Competitive salary
Benefits
- Complimentary meals while on duty
- Annual holiday entitlement
- Worldwide employee, friends and family hotel room rate discounts
- Food and beverage discounts
- Healthcare and wellbeing support programs
- Employee referral incentives
- Career growth opportunities within Marriott International
About the Company
- At Autograph Collection Hotels, individuality is our greatest strength. We champion bold ideas, genuine personality and the freedom to bring your own style to what you do, creating an environment where creativity, curiosity and entrepreneurial spirit can thrive.
- As part of the Marriott International family, Autograph Collection offers more than a job. It is an opportunity to be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
- The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today’s traveler a range of unique experiences suited to their individual sense of style and adventure.
- Marriott International is consistently recognized as an employer of choice globally by FORTUNE magazine, DiversityInc and Great Places to Work Institute, among others.
Equal Opportunity
- At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.