Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Leasing + Marketing Specialist role.

Rezi rewrites your resume against United Group's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Leasing + Marketing Specialist posting at United Group — free, in seconds.

About the Role

The United Group of Companies is seeking a full-time Leasing + Marketing Specialist to join their team at Hamilton Parc, a luxury senior living community in Guilderland, NY. This role is responsible for managing sales, marketing initiatives, and resident relations to achieve occupancy goals and enhance the resident experience.

Responsibilities

Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community.
Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed.
Receives incoming calls and manages them accordingly.
Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents.
Follows up on leads with regularity.
Prepares all necessary packets, materials, and paperwork for move-ins or move outs.
Keeps units leased to meet or exceed budget.
Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.
Achieves occupancy goals of the property through managing various initiatives, campaigns, programs, and events.
Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined.
Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages.
Performs outreach marketing within the surrounding community, establishing relationships with local business partners.
Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events.
Makes recommendations to improve marketing and leasing programs.
Conducts research on new and existing market communities for budgeting and operations purposes.
Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.
Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.
Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc.
Assists in all phases of rent collection process and rent manager program.
Communicates all problems or potential issues and makes recommendations to the Property Manager and/or Maintenance.
Plans, assists with, and supports on-site resident events and programming as applicable.
Handles any emergencies that may arise on site.
Recommends purchasing supplies, materials, equipment, and related items as needed and when approved.

Requirements

Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
2-3 years of experience in multi-family/senior-living, lease-up real estate.
Experience with property management software – i.e. Entrata, Yardi, or similar.
Demonstrates integrity on a personal and professional level.
Exceptional communication and sales skills.
Desire to work with the active adult/senior demographic.
Ability to solve problems involving residents, maintenance, and challenging situations.

Skills

Sales
Marketing
Property Management
Communication
Social Media
Customer Service

Location

Guilderland, NY

Work Type

Full Time
Onsite

Experience Level

2-3 years

Education Level

Bachelor's Degree

Salary/Compensations

$29.00 per hour plus Bonus Program

Benefits

Medical – 3 insurance plans with HSA options
Dental
Vision
Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans
401K Retirement Plan with Employer Match
Employee Assistance Program
United Concierge Medicine (24/7 telemedicine service, including Mental Health)
Calm App premium subscription
Learning Care Group (childcare tuition discount)
Dependent Care FSA
Tuition Assistance Program
Personal Time Off (24 Hours)
Sick Time Off (56 Hours)
Vacation Time (80 Hours, escalating up to 160 Hours)
10 Company Paid Holidays

About the Company

The United Group of Companies, Inc. is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise.
Their mission is to develop, build, and acquire vibrant communities where residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled.
They are committed to innovation and award-winning lifestyle programs.
They have been voted a Top Workplace by the Albany Time Union for ten consecutive years and a Top Workplaces USA employer for six years running.
Their management company, United Plus Property Management (UPPM), earned the Accredited Management Organization (AMO®) of the Year Award for 2024.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected class covered by law.