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About the Role

A Product Manager for the TCCS (Toppings, Creams & Culinary Solutions) Business Unit is responsible for leading a product portfolio within the Beverage and Toppings category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results.

Responsibilities

Develop and drive assigned category plans and execution to achieve market share, volume and profit targets.
Lead cross-functional teams on key initiative products and programs.
Understand the customer, competitor, consumer, and Rich's capabilities to shape the category.
Perform competitive analysis, market quantification, and assessment.
Lead discovery work to generate new products and platforms within appropriate target segments.
Drive Voice of Customer (VOCC) for customers and consumers and translate into business opportunities.
Manage Rich's brand strategy and value proposition within the assigned category.
Plan and execute marketing plans for the assigned category to drive demand.
Plan and manage the associated budget.
Interface with external agency partners and customer marketing team and Demand Creation COE.
Ensure content and data for assigned category is demand creation ready.
Collaborate with Demand Creation COE digital resources to drive demand.
Develop product life-cycle and SKU rationalization plan for category to optimize portfolio performance.
Execute innovation/renovation activity against plan.
Act as an expert on the assigned category, understanding operational capabilities, technical aspects, uses, and customer positioning.
Influence category demand plan, risks, opportunities, and gap closing plans.
Provide support and solutions to the Product Supply Chain.
Own pricing and trade guidelines for the category and maximize Rich's value proposition.
Own and manage the assigned category P&L.
Identify issues and opportunities to maximize profitability.
Understand product cost structure and perform basic proformas.
Develop and manage gaps and contingency plans as required.
Develop and manage marketing budget for assigned category.

Requirements

Bachelor’s degree in marketing or related field required (MBA preferred).
5+ years of experience delivering successes in a product marketing role.
Experience in the food industry is a plus.
Demonstrated ability in strategic planning in a product marketing role with proven success.
Solid financial skills including P&L analysis and other analyses.
Solid communication skills including verbal and written capabilities.
Strong presentation ability with all audiences and levels of management.
Demonstrated ability in collaboration.
Demonstrated ability to organize and prioritize work.
Demonstrated leadership skills with cross-functional resources through initiatives, projects, and teams.
Proven track record of taking initiative and delivering results.
Solid software proficiency including Microsoft Office Word, Excel, PowerPoint.
Ability to travel 10-20% as needed.

Skills

Strategic planning
Product marketing
Financial analysis
P&L analysis
Verbal communication
Written communication
Presentation skills
Collaboration
Organization
Prioritization
Leadership
Microsoft Office Suite (Word, Excel, PowerPoint)

Location

Buffalo, NY

Work Type

Hybrid

Experience Level

5+ years

Education Level

Bachelor's degree in marketing or related field
MBA preferred

Salary/Compensations

$128,063.04 - $192,094.56

About the Company

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities.
From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world.
Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others.
With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible.
Rich’s®—Infinite Possibilities. One Family.

Equal Opportunity

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all.
We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes.
The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s.
Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.