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About the Role

Morgan Lewis & Bockius LLP is seeking a global Senior Digital Content Manager to serve as the firm’s functional lead for digital content. This role will lead the strategy, governance, operations, and performance of content across the firm’s digital platforms, with primary responsibility for the firm’s global websites. The position ensures digital content is audience-centered, accessible, discoverable, and aligned with the firm’s brand and business priorities.

Responsibilities

Own the firm’s global digital content strategy, operating model, and multiyear roadmap.
Translate business, brand, practice, industry, recruiting, and reputation priorities into actionable content plans.
Lead content strategy for websites, campaigns, resource centers, blogs, landing pages, and emerging digital platforms.
Generate and advance original content ideas, editorial series, and creative approaches that respond to emerging issues, audience interests, and timely opportunities.
Define audience, journey, channel, editorial, and conversion strategies for priority digital experiences.
Identify content gaps and market opportunities and advise stakeholders on approaches that balance audience value, timeliness, brand distinction, and firm objectives.
Own global content governance, editorial standards, quality controls, and decision rights.
Establish and manage processes for content intake, prioritization, approval, publishing, maintenance, archival, and retirement, including service levels, production priorities, and quality expectations.
Direct content architecture, taxonomy, metadata, tagging, templates, and internal-linking standards.
Oversee content audits and lifecycle programs that improve accuracy, consistency, accessibility, and relevance.
Lead global localization and regional adaptation while protecting brand and editorial consistency.
Establish responsible standards for the use of generative AI and emerging tools within content workflows.
Lead data-informed SEO, content authority, and AI-discovery strategies across the firm’s digital ecosystem.
Direct search-intent research, keyword strategy, topic development, structured content, and metadata optimization.
Monitor visibility across traditional search, answer engines, and AI-assisted discovery environments and identify opportunities to improve discoverability.
Lead conversion optimization, testing, and experimentation based on audience behavior and business priorities.
Partner with technical teams on search performance, structured data, accessibility, and platform improvements.
Lead content strategy for redesigns, migrations, platform enhancements, launches, and major digital initiatives.
Partner with UX, design, development, analytics, marketing, brand, communications, and public relations teams to deliver integrated digital experiences.
Shape wireframes, content models, page structures, and user journeys that support clear audience actions.
Translate complex legal and business topics into clear, compelling, and accessible digital experiences.
Manage competing priorities, dependencies, risks, and deadlines across global and cross-functional projects.
Handle sensitive or high-priority content requiring senior judgment, speed, or reputational awareness.
Establish content performance frameworks, benchmarks, targets, dashboards, and recurring reporting.
Connect content performance to visibility, engagement, conversion, reputation, recruiting, and business objectives.
Use insights to guide prioritization, optimization, investment, and resource decisions.
Present findings, implications, and recommendations clearly to senior stakeholders and leadership teams.
Measure content quality, speed to market, lifecycle health, audience actions, and operational efficiency.
Lead, manage, coach, and develop the Digital Content/Web Content team, including Web Content Administrators.
Set goals, priorities, performance expectations, and development plans while providing regular feedback, coaching, and performance evaluations.
Support recruitment, onboarding, retention, succession planning, and team capability development.
Allocate work and resources effectively while balancing capacity, quality, urgency, and development opportunities.
Build an inclusive, collaborative, curious, and accountable team environment.
Lead through influence across global teams and stakeholders outside the direct reporting structure.
Develop and manage assigned content budgets in partnership with the Senior Digital Marketing Manager.
Recommend staffing, technology, agency, and investment priorities based on business needs and performance.
Define agency and vendor scopes, deliverables, service expectations, and evaluation criteria, and assess performance, quality, timelines, and spending.
Identify efficiencies and resource solutions without compromising quality, accessibility, or audience value.
Support procurement, contract, and resource-planning activities as appropriate.

Requirements

Bachelor’s degree or equivalent combination of education and experience.
Minimum of 9 years of progressively responsible experience in digital content, digital marketing, or digital production.
Minimum of 3 years of experience leading employees, major programs, or cross-functional initiatives.
Experience supporting complex, global organizations and culturally diverse stakeholders.
Professional services, regulated, knowledge-based, or partnership-environment experience strongly preferred.
Legal industry experience is a plus.
Demonstrated success establishing enterprise content strategies, governance models, and scalable operating processes.
Proven success advising, influencing, and building consensus with senior stakeholders.
Experience managing, coaching, and developing employees and external resources.
Strong business judgment with the ability to balance audience, brand, reputational, operational, and commercial considerations.
Skilled at translating broad objectives into clear priorities, roadmaps, and measurable plans.
Strong executive presentation, facilitation, negotiation, and change-leadership capabilities.
Sound decision-making in situations involving ambiguity, complexity, and competing priorities.
Exceptional writing, editing, proofreading, content strategy, and digital storytelling skills, with a talent for translating complex information into clear, compelling content.
Advanced knowledge of SEO, content optimization, AI-assisted discovery, and conversion principles.
Experience with enterprise content management systems, preferably Sitecore.
Experience with GA4, Google Search Console, Semrush, Siteimprove, Jira, and Figma.
Working knowledge of WCAG, digital accessibility, structured content, taxonomy, metadata, and analytics.
Familiarity with Sprout Social, LinkedIn, YouTube, Instagram, WeChat, and relevant emerging platforms.
Experience applying generative AI and automation responsibly within content workflows.
Experience managing budgets, vendors, agencies, contracts, and resource allocation.
Results-oriented, proactive, entrepreneurial, and highly collaborative across departments, offices, and skill levels.
Excellent written and verbal communication skills, with the ability to present information effectively and communicate with employees, managers, clients, and vendors.
Demonstrated commitment to exceptional client service, confidentiality, inclusion, and professional standards.
Flexibility to work overtime and outside regular business hours when business needs require.

Skills

Digital Content Strategy
Content Governance
Content Operations
Content Performance Management
Editorial Development
SEO
AI-assisted Discovery
Conversion Optimization
Digital Experience Design
Cross-functional Collaboration
Analytics and Measurement
Team Leadership and Development
Budget Management
Vendor Management
Sitecore
GA4
Google Search Console
Semrush
Siteimprove
Jira
Figma
WCAG
Digital Accessibility
Structured Content
Taxonomy
Metadata
Sprout Social
LinkedIn
YouTube
Instagram
WeChat
Generative AI

Location

New York
Philadelphia

Work Type

Hybrid
3 days per week in-office

Experience Level

Senior
9 years of experience
3 years of experience leading employees, major programs, or cross-functional initiatives

Education Level

Bachelor's degree or equivalent combination of education and experience

Salary/Compensations

$155,500.00 - $248,725.00 (New York)

Benefits

Medical coverage
Parental leave
Paid time off
Income protection programs
401(k) eligibility

About the Company

Morgan, Lewis & Bockius LLP is one of the world’s leading global law firms with offices in strategic hubs of commerce, law, and government across North America, Asia, Europe, and the Middle East.
Morgan Lewis recognizes the benefits of supporting flexible working arrangements.
Join a collaborative, forward-thinking team recognized for creativity, responsiveness, and exceptional client service.

Equal Opportunity

Morgan, Lewis & Bockius LLP is committed to equal employment opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.
We value inclusion and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, veteran status, gender identity, genetic information, or any other characteristic protected by federal, state, or local law.
Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment qualified applicants with arrest and conviction records.
California Applicants: Pursuant to the California Consumer Privacy Act, the following link contains the Firm's California Consumer Privacy Act Privacy Notice for Candidates which explains the categories of personal information that we collect and the purposes for which we use such personal information.
Morgan, Lewis & Bockius, LLP reasonably accommodates applicants and employees who need them to perform the essential functions of the job because of disability, religious belief, or other reason protected by applicable law.
If hired, your employment relationship with the firm will be on an "at-will" basis, meaning that the firm may modify the terms and conditions of your employment at any time, and that either you or the firm will be free to end the relationship at any time with or without cause and with or without advance notice, although reasonable notice would be expected.