Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against IQM Advertising's job description. Free.
Tailor your resume to this Marketing Manager role.
Rezi rewrites your resume against IQM Advertising's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at IQM Advertising — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Manager posting at IQM Advertising — free, in seconds.
About the Role
IQM is seeking a Marketing Manager to own campaign management and storytelling for their AI-driven media buying platform. This role involves collaborating with Product Marketing, Product, and Sales to lead go-to-market strategies, build sales enablement materials, manage industry event presence, and develop thought leadership with executives.
Responsibilities
- Plan and run integrated, full-funnel campaigns across email, paid, social, webinars and content, tied to pipeline goals.
- Lead go-to-market for product launches and new offerings: messaging, launch assets and sales training.
- Build sales enablement materials: pitch decks, one-pagers, case studies, battlecards and objection handling.
- Manage IQM’s presence at industry events, conferences and sponsorships, from contract through follow-up.
- Develop thought leadership with executives: blogs, reports, speaking submissions and award entries.
- Track MQLs, SQLs, pipeline contribution and campaign ROI; report results and recommend improvements.
Requirements
- 8+ years of B2B marketing, with at least 2 in adtech, martech or programmatic.
- Working knowledge of DSPs, CTV, audience data, measurement and identity.
- A track record of owning integrated campaigns end to end and reporting on pipeline impact.
- Strong writing and presentation skills; able to make technical topics simple for buyers.
- Strong project management; comfortable running several programs with little oversight.
- Hands-on experience with HubSpot or Marketo, and Salesforce.
- Proficient in writing and storytelling, presenting, project management and relationship management.
- Experience with HubSpot, Microsoft Suite, Google Suite and Claude.
- Can use, but not rely on, AI for success.
- Political, advocacy or healthcare advertising experience.
- Event and sponsorship management on the adtech conference circuit.
- Experience working directly with executives and influencing cross-functional teams.
- At this time, IQM does not sponsor new applicants for employment authorization for this position.
Skills
- Campaign Management
- Storytelling
- Go-to-Market Strategy
- Sales Enablement
- Event Management
- Thought Leadership
- Performance Reporting
- HubSpot
- Marketo
- Salesforce
- Microsoft Suite
- Google Suite
- Claude
- AI
Location
- NY
- DC
Work Type
- Hybrid
- Full-time
Experience Level
- 8+ years of B2B marketing
- 2+ years in adtech, martech or programmatic
Education Level
- Bachelor’s degree in marketing, communications or business, or equivalent experience.
Salary/Compensations
- $140,000 - $155,000 a year
Benefits
- 100% Employer‑Paid Healthcare
- Multiple medical plan options, plus dental and vision coverage.
- 401(k) program with a 3% company match
- Resources to support physical health, mental wellness, and financial peace of mind.
About the Company
- IQM is redefining how modern advertisers navigate complex, highly regulated media environments with an AI-driven media buying platform.
- IQM is a global media buying platform that empowers political, healthcare and other specialty advertisers in highly regulated verticals to use and enhance their data to make better ad buying decisions.
- IQM has been awarded: Best New Product: IQM Power Segments — Reed Awards, 2026; Engineering Team of the Year — CampaignTech Awards, 2025; Best Customer Service | Tech Vendor — CampaignTech Awards, 2025; Best Demand-Side Platform — MarTech Breakthrough Awards, 2025; Best Demand-Side Technology — AdExchanger Awards, 2025; Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025.
- For more information, visit iqm.com.
Equal Opportunity
- At IQM, your safety matters. We will never ask for payment, banking details, or passwords at any stage of the hiring process. All official communication will come from an IQM email address. If you believe you’ve been contacted by someone misrepresenting IQM, please do not respond and report the activity through the platform where you encountered the message.