Marketing & Communications Intern: Social Media Content
Make-A-Wish Central & South Texas · Austin, TX, US
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About the Role
This internship provides hands-on experience with platform-specific writing, short-form video, content planning, trend research, community-focused storytelling, and basic performance reporting. The role is well suited for a creative, organized student who understands that strong social content should serve a clear audience and purpose while protecting the dignity and privacy of the children and families at the center of our mission.
Responsibilities
- Assist with planning, drafting, and scheduling platform-specific content for Facebook, Instagram, and LinkedIn.
- Create short-form video content, including concept development, shot planning, filming, basic editing, captions, and platform-ready formatting.
- Support social content capture at wish experiences, fundraising events, community activations, and partner activities.
- Help develop and maintain the editorial calendar, ensuring content aligns with campaigns, events, organizational priorities, and approved messaging.
- Research platform trends, audience behaviors, relevant conversations, and content opportunities, then recommend ideas that fit the Make-A-Wish brand and mission.
- Adapt stories and campaign messages for different platforms.
- Assist with selecting, organizing, and preparing approved photos, videos, graphics, and other assets for publication.
- Review scheduled content for accuracy, accessibility, brand consistency, tagging, links, and formatting before publication.
- Track basic content performance, including reach, engagement, video views, link activity, and audience response, and help summarize observations.
- Monitor comments, messages, and community activity as directed, escalating questions or sensitive content to staff.
Requirements
- Experience creating content for social media through coursework, student organizations, employment, volunteer work, or a personal portfolio.
- Familiarity with Facebook, Instagram, LinkedIn, Reels, Stories, and short-form video conventions.
- Experience with content creation or editing tools such as Canva, Adobe Creative Suite, CapCut, Premiere Pro, Final Cut Pro, Lightroom, or similar platforms is encouraged.
- Interest in social media strategy, content planning, trend monitoring, audience engagement, and basic analytics.
- Photography, videography, graphic design, motion graphics, or on-camera experience is helpful but not required.
- Ability to write concise, accurate, and engaging copy tailored to different platforms and audiences.
- Resume, cover letter and writing sample uploaded on this application.
- Incomplete applications will not be considered for review.
Skills
- Social Media
- Content Creation
- Short-form Video
- Content Planning
- Trend Research
- Storytelling
- Performance Reporting
- Platform-specific Writing
- Reels
- Stories
- Canva
- Adobe Creative Suite
- CapCut
- Premiere Pro
- Final Cut Pro
- Lightroom
- Photography
- Videography
- Graphic Design
- Motion Graphics
- On-camera experience
- Copywriting
- Editing
Location
- Austin
- San Antonio
- Remote
Work Type
- Temporary
- Part-Time
- Volunteer/Unpaid
- Hybrid
Experience Level
- Internship
Education Level
- College student
- Recent graduate
Benefits
- Fulfill academic course-credit requirements
About the Company
- Make-A-Wish creates life-changing wishes for children with critical illnesses.
- Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in nearly 50 countries worldwide.
- The Central & South Texas chapter was founded in 1985 and has since granted more than 5,000 wishes in its 40-county territory.
- To learn more, please visit www.wish.org/cstx.
Equal Opportunity
- As a nonprofit whose mission is to create life-changing wishes for children with critical illnesses, we are committed to ensuring every child, family member, volunteer, staff member, intern, and supporter that interacts with us can be their true and authentic self, regardless of race, ethnicity, gender identity and expression, sexual orientation, physical and mental ability, faith, religion, age, or any other aspect which makes them unique.
- We serve a diverse group of children and families, and we strive to make sure each feels seen, heard, and understood - not only through our own actions but by filling our organization with people from all walks of life.
- We not only welcome differences, we celebrate them.
- Every person involved in wish granting has a part to play to promote inclusion.
- We understand that there will always be work to be done, and we will continue to create an environment of belonging and commUNITY so that we can equitably grant the wish of every eligible child.