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About the Role
Drive Sunday Natural’s Influencer Marketing across key channels, turning creator partnerships into measurable brand and commercial growth. Execute and optimize campaigns across DACH, testing new formats, building authentic relationships with creators, and scaling reach across Instagram, YouTube, and TikTok.
Responsibilities
- Manage and execute end-to-end influencer campaigns across assigned product categories and campaign flights
- Actively scout, negotiate with, and brief creators who align with our brand values and resonate with our community
- Monitor and evaluate campaign performance against core KPIs (revenue, CAC, ROAS, engagement) to continually optimize outcomes
- Coordinate the delivery of content, tracking links, and discount codes to ensure smooth campaign launches
- Support budget tracking and campaign reporting, identifying top performers to build long-term ambassador partnerships
- Collaborate with internal teams (Brand, Social, Performance) to repurpose high-performing creator content across Sunday Natural’s ecosystem
- Stay on top of emerging social trends, creator formats, and competitor campaigns to pitch fresh activation ideas
Requirements
- 2+ years of hands-on experience in influencer or creator marketing (ideally within D2C, health, wellness, beauty, or lifestyle)
- Proven track record of running end-to-end campaigns across Instagram, TikTok, and YouTube
- Solid understanding of both brand awareness metrics (reach, impressions, EMV) and performance metrics (CAC, ROAS, conversion rate)
- Existing relationships with creators, talent agencies, or management networks in the DACH region
- Strong communication, negotiation, and relationship-building skills
- Analytical mindset with comfort using spreadsheets and tracking tools to evaluate campaign ROI
- Genuine passion for health, nutrition, wellness, and holistic living
- Fluency in German and English
Location
- DACH
Work Type
- Hybrid
Experience Level
- 2+ years
Benefits
- Appealing discount on all products
- 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
- Urban Sports Club membership
- Swapfiets bike rental or subsidy for the Deutschlandticket
- Various discounts of up to more than 50 percent on attractive brands
- Real ownership and room for new initiatives
- Inviting office spaces with access to organic teas and superfoods
- Regular parties and feasts
- Influencer events
About the Company
- Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth.
- The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013.
- We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality.
- In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin.
- For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
- Our diverse team in Berlin consists of over 400 employees from more than 45 nationalities and continues to grow – but at a sustainable pace.
- Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.
Equal Opportunity
- We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.