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About the Role
As a Senior Product Marketing Manager on the Product Marketing team, you will shape how Clearwater shows up for asset owners, including pension funds, endowments, foundations, sovereign wealth funds, and other institutional allocators. You will champion customer insights, drive go-to-market strategy, and sharpen our market differentiation. This role calls for a strategic mindset, strong cross-functional collaboration, and the ability to position our solutions within the competitive landscape, including how our unified platform gives asset owners a consolidated view of their portfolios across the front, middle, and back office.
Responsibilities
- Develop compelling positioning, messaging, and value propositions that resonate with asset owner CIOs, investment committees, and operations and finance leaders.
- Ensure messaging highlights our differentiation and aligns with Clearwater’s unified platform strategy and long-term vision.
- Translate platform capabilities, such as total portfolio aggregation, risk and performance analytics, and reporting across public and private holdings, into clear narratives for asset owner stakeholders.
- Conduct in-depth research on the asset owner landscape, including allocation trends, governance and reporting demands, private markets growth, and competitive dynamics.
- Turn insights into actionable strategies for positioning, enablement, and campaign planning.
- Share findings with internal stakeholders to influence marketing, sales, and product strategy.
- Partner with customer success, sales, and product teams to build a deep understanding of asset owner needs, pain points, and workflows, from investment oversight to board and stakeholder reporting.
- Synthesize customer feedback to shape marketing strategy, inform messaging, and influence product priorities.
- Partner with cross-functional teams to plan and execute product launches.
- Develop and implement GTM strategies and campaigns targeting asset owner segments and key buyer personas.
- Collaborate with demand generation and content teams to create high-impact materials that build awareness, engagement, and conversion.
- Equip sales teams with the tools, training, and resources to position and sell effectively to asset owners.
- Create product collateral, presentations, objection-handling guides, and enablement materials tailored to asset owner conversations.
Requirements
- Bachelor’s degree or equivalent experience
- 7+ years of product marketing experience, including contributing to positioning, messaging, and launch strategy
- Product marketing experience in B2B SaaS, fintech, or financial technology, selling to institutional buyers such as asset owners, asset managers, or insurers
- Strong understanding of institutional investment workflows, including portfolio oversight, performance, risk, and reporting
- Deep expertise in market research, customer insights, and messaging development
- Ability to distill complex concepts into clear, compelling narratives
- Strategic, data-driven approach to problem-solving
- Highly collaborative, with excellent cross-functional communication skills
- Outstanding writing and presentation skills
Skills
- Product Positioning
- Messaging
- Value Propositions
- Market Intelligence
- Customer Insights
- Go-to-Market Strategy
- Sales Enablement
- B2B SaaS
- Fintech
- Financial Technology
- Institutional Investment Workflows
- Portfolio Oversight
- Performance Analytics
- Risk Analytics
- Reporting
- Private Markets
- Alternative Asset Classes
Location
- New York City
Work Type
- Hybrid
- Work-from-home Fridays
- Work-from-anywhere flexibility for up to 3 weeks per year
Experience Level
- Senior
- 7+ years of product marketing experience
Education Level
- Bachelor's degree or equivalent experience
- MBA or CFA (Preferred)
Salary/Compensations
- $102,000.00 - $144,000.00
Benefits
- Health/vision/dental insurance
- 401(k)
- PTO
- Parental leave
- Medical leave
- STD/LTD insurance benefits
- Business casual atmosphere
- Team-focused culture that promotes innovation and ownership
- Access to cutting-edge investment technology and market leadership
- Volunteer time off
- Defined and undefined career pathways
- Work-from-home Fridays
- Work-from-anywhere flexibility for up to 3 weeks per year
About the Company
- Clearwater Analytics is a leader in investment technology.
Equal Opportunity
- Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.