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About the Role

Marquee Brands is seeking an experienced, proactive, and highly organized PR Manager to lead public relations and brand communications for its Fashion & Lifestyle portfolio. The ideal candidate has a strong understanding of the global fashion, lifestyle, and media landscape, with experience managing multiple brands and campaigns. This role requires strong writing, strategic thinking, and project management skills to translate brand objectives into compelling storytelling and impactful PR initiatives, working closely with the Influencer Marketing Manager to ensure PR strategies complement broader marketing efforts.

Responsibilities

• Develop and execute PR strategies and campaigns for assigned Fashion & Lifestyle brands, aligning with brand positioning, business objectives, and marketing priorities.
• Draft and edit press releases, media alerts, pitches, messaging, and other communications materials, adapting tone and storytelling to each brand's identity.
• Identify and pursue earned media opportunities across fashion, lifestyle, entertainment, culture, and business publications.
• Build and maintain relationships with national, regional, and industry media, stylists, publicists, and other relevant industry contacts.
• Lead PR coordination with global operating partners, internal Brand Marketing teams, and external agencies.
• Manage PR initiatives for seasonal launches, brand partnerships, events, press days, and product placements.
• Partner with the Influencer Marketing Manager to align earned media strategies with influencer programming and brand marketing objectives.
• Identify opportunities to amplify influencer partnerships and creator-led campaigns through earned media.
• Lead PR efforts for integrated campaign activations, including press events and product launches, in collaboration with the Influencer Marketing Manager.
• Stay informed on emerging creators, cultural trends, and social platforms for brand visibility opportunities.
• Independently manage multiple PR initiatives, establishing timelines, coordinating deliverables, and ensuring accountability.
• Serve as the primary day-to-day PR contact for assigned brands, managing communications with partners and internal teams.
• Provide direction and feedback to agency partners, ensuring deliverables meet brand standards and objectives.
• Communicate project updates, anticipate challenges, and escalate risks with recommended solutions.
• Oversee PR sample requests, editorial product placements, and showroom activities.
• Contribute strategic and creative recommendations to PR and marketing planning.
• Oversee media monitoring, coverage tracking, and monthly PR reporting, including performance analysis.
• Track and evaluate PR performance and earned media KPIs, identifying insights for future initiatives.
• Manage PR budgets, vendor coordination, invoices, and expense tracking.
• Maintain PR calendars, project trackers, media lists, and campaign documentation.

Requirements

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field preferred, or equivalent professional experience.
• 3+ years of relevant experience in public relations, preferably within fashion, lifestyle, retail, or consumer brands.
• A combination of agency and in-house experience is preferred.
• Demonstrated experience independently managing PR campaigns, brand initiatives, and multiple projects from concept through execution.
• Experience collaborating on influencer marketing campaigns, talent partnerships, and integrated activations.
• Strong media relationships and an understanding of the evolving earned media, influencer, and entertainment landscape.
• Excellent written and verbal communication skills, with demonstrated ability to draft compelling press materials, pitches, messaging, and executive-facing communications.
• Strong project management skills, with experience managing budgets, timelines, deliverables, and multiple stakeholders.
• Experience working across multiple brands or accounts, with the ability to adapt strategies and communications to distinct brand identities.
• Experience managing external agencies, vendors, and cross-functional relationships.
• Proficiency in Microsoft Office Suite.
• Familiarity with PR and influencer management platforms, such as Muck Rack.
• Experience with Canva and social analytics tools is a plus.

Skills

• Public Relations
• Brand Communications
• Media Relations
• Press Release Writing
• Pitching
• Messaging Development
• Project Management
• Influencer Marketing Collaboration
• Budget Management
• Media Monitoring
• Reporting
• Strategic Planning
• Cross-functional Collaboration
• Vendor Management
• Microsoft Office Suite
• Muck Rack
• Canva
• Social Analytics

Location

• New York, NY

Work Type

• Hybrid

Experience Level

• 3+ years of relevant experience

Education Level

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field preferred, or equivalent professional experience

Salary/Compensations

• $70,000-$80,000 + target bonus

Benefits

• Competitive salary and bonus structure
• Healthcare Benefits including dental and vision
• Flexible spending account (FSA) or health savings account (HSA)
• Short-term and Long-term disability
• Parental Leave
• Life insurance
• Pet Insurance
• Paid Vacation
• Action Days - two (2) fully paid “Marquee In Action" days each calendar year to dedicate your time to a charity or cause of your choice.
• 11 Paid Holidays

About the Company

• Marquee owns and manages a portfolio of established global brands across consumer products and channels from luxury goods to sports and active apparel.
• Marquee’s team of professionals is focused on a commitment to drive organic growth through natural brand extensions, impactful marketing and direct consumer engagement.
• Our promise is to ensure our brands continue their storied success through relevant product, expanded retail distribution, and international growth all while continuing to be true to their founding message and origin.

Equal Opportunity

• All applicants will be considered for employment without attention to race, color, religion, sex, sexual attention, gender identity, national origin, veteran or disability status.