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About the Role
The Director oversees the planning of all media campaigns across channels. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As a day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.
Responsibilities
- Maintain an in-depth knowledge of current media industry news and brand business with a focus on upstream initiatives.
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives.
- Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business.
- Apply experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements.
- Write and deliver strategies and POVs, and oversee the translation of these strategies into final audience plans.
- Work with analytics and research teams to identify/apply learnings and investment and operations teams to ensure flawless implementation.
- Analyze client’s audience strategies and work with internal groups to lead business case development.
- Facilitate team building through collaboration, open communication, and focused project management to assure timely assignment execution.
- Provide vision, direction, management, and support to individuals within the team to ensure their work aligns with our mission and goals.
- Demonstrate deep technical understanding, problem-solving skills, and intervention when necessary.
Requirements
- 7-10+ years of media planning experience.
- 5+ years of management experience with progressing responsibilities.
- Ability to strategically plan campaigns from audience determination through execution to align with clients' strategic goals and KPIs.
- Strong understanding of analytics to inform and validate planning and strategy.
- History of identifying media opportunities, presenting them to clients, and executing.
- Experience monitoring and recommending improvements to the entire media planning process.
- Ensuring people are adopting best-in-class tools, techniques, and systems to deliver effective media processes.
- Portfolio management of paid media for a large brand.
- Excellent communication (written, verbal, and visual storytelling), diplomacy, relationship building, and decision-making skills with the ability to think creatively.
Skills
- Media planning
- Management
- Strategic planning
- Analytics
- Client relationship building
- Communication
- Team leadership
- Problem-solving
- Creative thinking
Location
- Remote
- Hybrid
- Onsite
Work Type
- Full-time
Experience Level
- Director
- Management experience
Salary/Compensations
- USD $121,315.00 - USD $194,220.00/Annually
Benefits
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements
- Tuition Assistance
- Paid time off (Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days)
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year
- Business Resource Groups
- Medical coverage
- Dental
- Vision
- Disability
- 401k
- Paid time off
About the Company
- Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.
- Starcom has long been the professional birthplace and proving ground for marketing leaders.
- We continue to drive the industry with peerless talent and relentless innovation.
- From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.
- In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.
- With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.
Equal Opportunity
- Starcom is an Equal Opportunity Employer.
- Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
- All your information will be kept confidential according to EEO guidelines.