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About the Role
Develop client-specific media plans across all channels, driving holistic strategies that deliver results. This position collaborates with senior management and agency partners to create and evaluate media strategies based on business goals and competitive landscape.
Responsibilities
- Day-to-day responsibility involving the planning and execution of digital media campaigns
- Present media plan recommendation and POV’s to client
- Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
- Decision making on campaign optimization and strategic changes
- Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
- Assist with tracking media expenditures to ensure agency and client budget compliance
- Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
- Working closely with the Client Business Lead
- Working collaboratively with performance teams (Programmatic, Social, and Search teams)
Requirements
- Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
- University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
- Experience working with a range of clients in a digital environment
- Demonstrates understanding of media basics and concepts
- knowledge of different buying methods such as CPM, CPC, CPE, CPA
- Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
- Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
- Proficient with Microsoft Office Suite
- Solid experience with DFA Digital campaign set-up, trafficking and tagging processes
- Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)
- Demonstrates accuracy and attention to detail
- Ability to communicate concisely and clearly both orally and in writing
- Self-starter who demonstrates initiative
- Ability to manage multiple projects
- Ability to delegate and oversee Assistant workload
- Team player who can step in and help drive strategy against a landscape that is in constant change
- Thrives in fast paced environment
Skills
- Digital Planner/Buyer
- Media investment
- Media strategy
- CPM
- CPC
- CPE
- CPA
- Display media
- Mobile media
- Video media
- Paid search
- Paid social
- Syndicated tools
- Microsoft Office Suite
- DFA Digital campaign set-up
- DFA Digital trafficking
- DFA Digital tagging
- Reporting tools
- Omniture
- Webtrends
- Google analytics
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- 3+ years of related experience
Education Level
- University or College degree/diploma in Media, Marketing, Business, or related field
- Equivalent professional work experience
Salary/Compensations
- $45,000—$65,000 CAD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
- Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
- WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans.