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About the Role
As the Email Marketing Manager (Maternity Cover) at HLTH, you will be the central subject matter expert in executing and optimizing global email marketing initiatives. Your role involves developing and implementing targeted, segmented, and triggered nurture campaigns, leveraging data to maximize impact and engagement.
Responsibilities
- Build and execute targeted and segmented marketing campaigns within HubSpot, including nurture and triggered email campaigns.
- Utilize explicit profile data and implicit behavioral data to tailor messaging and timing for optimal engagement.
- Ensure all marketing automation activities align with HLTH’s overall marketing strategy and business objectives.
- Develop and activate robust segmentation strategies to enhance campaign targeting and personalization.
- Analyze campaign data to identify trends, measure performance, and optimize future campaigns.
- Demonstrate expertise in using HubSpot for email marketing tasks.
- Maintain a high level of proficiency with HubSpot, Google Sheets, Notion and Claude for data analysis and reporting.
- Stay informed about relevant regional and global data protection regulations, ensuring compliance in all marketing activities.
- Implement best practices for email marketing, lead nurturing, and marketing automation.
- Build and manage detailed reports using HubSpot, Notion and Google Sheets to track and analyze campaign performance.
- Provide actionable insights and recommendations based on data analysis to improve campaign effectiveness.
- Work closely with global marketing stakeholders to support and enhance marketing initiatives.
- Communicate effectively with stakeholders at all levels, providing updates, insights, and recommendations.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in email marketing, preferably in a fast-paced, global environment.
- Advanced expertise in HubSpot.
- Strong understanding of segmentation strategies and data analysis.
- Knowledge of GDPR and other relevant data protection laws.
- Experience in building and interpreting marketing reports.
- Ability to work effectively in a fast-paced, growth-oriented environment on multiple projects concurrently.
- Detail-oriented with meticulous attention to detail, excellent organizational and project management abilities.
- Data-driven mindset with strong analytical skills.
- Proactive, with a knack for problem-solving and innovation.
- Excellent communication and interpersonal skills.
- Adaptability and openness to work in a dynamic global environment.
Skills
- HubSpot
- Google Sheets
- Notion
- Claude
- GDPR
- Email Marketing
- Marketing Automation
- Segmentation Strategies
- Data Analysis
- Reporting
- Project Management
- Communication
- Interpersonal Skills
Location
- Global
Work Type
- Maternity Cover
- Full-time
Experience Level
- 4+ years of experience in email marketing
Education Level
- Bachelor’s degree in Marketing, Business, or a related field
Benefits
- Gym memberships
- Private medical care
- Season ticket loans
- Healthy pensions
- Extra day off on your birthday
About the Company
- Hyve is a global events company that delivers game-changing impact for people, businesses and beyond.
- Our events bring together people who power major industries and open a world of potential.
- We use our events as platforms for progress, to drive the conversation on crucial topics like sustainability, diversity and ethical business.
- HLTH is the leading platform bringing together the entire health ecosystem focused on health innovation and transformation.
- HLTH creates a unique marketplace for the health community, leading the dialogue and development of a new health ecosystem.
Equal Opportunity
- There’s a culture of belonging here at Hyve and everyone is welcome.
- Our values are brilliant work, fresh thinking, rich connections, and collective buzz.