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About the Role
Partner with clients to drive innovative creative thinking, identify new trends, execute programs, and develop client relationships. This role requires a passionate team leader with strong creative, strategic thinking, and organizational abilities to create cross-channel media strategies.
Responsibilities
- Lead PR campaigns from concept to execution, acting as project lead to deliver work that exceeds client objectives.
- Build strong client relationships through sharp communications and account management, and grow accounts organically.
- Develop innovative PR campaign content with influencer and social media integration.
- Pitch and nurture relationships with Canadian media, crafting and editing compelling media materials.
- Gather insights, build clear reporting on key metrics, and recommend performance optimizations.
- Coach and mentor junior team members on campaign deliverables and project management.
- Collaborate with agency partners, forecast budgets, and manage invoicing for client accounts.
Requirements
- 4-6 years of experience in public relations with experience in the influencer space.
- Extensive experience in media relations, social media, event management, community management, and influencer relations.
- Strong proficiency in social media platforms such as Meta, Instagram, X, Pinterest, etc.
- Excellent cross-functional leadership, presentation, and communication skills.
- Strong initiative as an entrepreneurial thinker taking independent actions and calculated risks.
- Superior time management and organizational abilities, attention to detail, and ability to work in a fast-paced environment.
- Strong interpersonal abilities to effectively manage all internal and external relationships, vendors, and agency partners.
- Demonstrated interest in AI and its potential to benefit and amplify client campaigns.
Skills
- Creative thinking
- Strategic thinking
- Organizational abilities
- Cross-channel media strategies
- Project management
- Account management
- Influencer marketing
- Social media integration
- Media relations
- Content creation
- Reporting
- Budget forecasting
- Invoicing
- Collaboration
- Leadership
- Presentation
- Communication
- Time management
- Attention to detail
- Interpersonal skills
Location
- Toronto
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- Mid-level
Education Level
- Bachelor's degree
- Post-graduate degree
Salary/Compensations
- CAD $70K-$75K per year
Benefits
- Substantial time off policies
- Mental wellness resources
- Parental leave top-up program
- Regular social events
- Cell phone & internet allowance
- Professional development or wellness allowance
- Business Resource Groups
- Private health and Dental insurance
- Life and Disability insurance
About the Company
- North is a strategic communications agency in Canada that combines the agility of a boutique agency with the strength of Publicis Groupe’s global network.
- We specialize in earned media, influencer, content, experiential, and issues management.
- We earn attention through bold ideas, rigorous execution, and a relationship-first approach.
Equal Opportunity
- North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.