Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Product Owner - TDI Public Site role.

Rezi rewrites your resume against TD's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Product Owner - TDI Public Site posting at TD — free, in seconds.

About the Role

The Product Owner I, Pan-TDI Public Site, is accountable for maximizing the customer and business value delivered through TD Insurance public digital experiences. This role combines product delivery, digital performance management, and continuous optimization, leveraging customer behavior, analytics, experimentation, and website best practices to improve how customers discover, navigate, and engage with TD Insurance online. The Product Owner will translate business priorities and performance insights into a clearly prioritized roadmap and backlog spanning SEO/GEO, content optimization, page redesign, A/B testing, MarTech capabilities, analytics, and technical site improvements. The Pod Objective is to leverage data, customer insights, and website best practices to continuously optimize content and digital experiences, guiding customers toward key business priorities while supporting their shopping, servicing, and advice needs.

Responsibilities

Own a strong performance-management discipline for the Public Site, translating customer behavior and business performance into actionable optimization opportunities.
Monitor and drive outcomes across key measures including SEO/GEO rankings, organic visibility, engagement, quote starts, QSR, quotes, and downstream conversion.
Use analytics and customer insights to identify friction, content gaps, and opportunities across priority customer journeys.
Establish clear performance hypotheses and success measures for initiatives before implementation and assess results following launch.
Translate learnings into iterative improvements and future backlog priorities rather than treating launches as the end of delivery.
Build and manage a structured A/B testing and experimentation roadmap focused on improving customer experience, engagement, and quote outcomes.
Use capabilities including Adobe Target, Adobe Analytics/Omniture, and Medallia to identify opportunities, establish hypotheses, and measure results.
Partner with MarTech teams to deploy personalization and optimization capabilities across priority Public Site experiences.
Ensure successful experiments can move from test-and-learn into scalable, sustained experiences where incremental value is demonstrated.
Coordinate dependencies between Public Site, quoting experiences, and broader MarTech customer journeys.
Drive continuous improvement of SEO and GEO performance, ensuring TD Insurance content is discoverable through both traditional search engines and emerging AI/LLM experiences.
Partner with SEO, content, and analytics specialists to identify priority content opportunities based on search demand, customer intent, and competitive gaps.
Support the development of authoritative, trustworthy, and customer-relevant content designed to strengthen organic rankings and LLM visibility.
Optimize existing articles, product pages, hubs, and supporting content based on performance and customer insights.
Partner on technical SEO and site enhancements that improve crawlability, structured content, page performance, and digital discoverability.
Lead optimization and redesign of priority Public Site experiences using customer insights, analytics, experimentation, and digital best practices.
Identify opportunities to simplify navigation, improve calls to action, increase content relevance, and create stronger pathways from research and advice to quote.
Translate business opportunities into clearly defined customer problems, hypotheses, requirements, and measurable outcomes.
Balance customer experience, commercial outcomes, regulatory requirements, technical feasibility, and delivery capacity when prioritizing work.
Own and continuously prioritize the Public Site product backlog based on customer value, business impact, performance insights, and strategic priorities.
Translate strategic opportunities into well-defined features, user stories, acceptance criteria, and measurable outcomes.
Maintain alignment between the product vision, roadmap, quarterly priorities, OKRs, and delivery backlog.
Guide and support the Product Manager and Senior Product Analyst workstreams, ensuring clear ownership, coordination, and delivery against committed outcomes.
Lead delivery across Agile ceremonies and ensure the pod maintains sufficient backlog readiness for upcoming iterations.
Monitor delivery progress against committed outcomes and proactively address barriers.
Ensure appropriate measurement is established so that delivered features can be evaluated against the original business hypothesis.
Coordinate Public Site priorities and dependencies across Demand, Conversion, Targeted Acquisition, Ongoing Advice, MarTech, and Quoter experiences.
Build strong partnerships across Marketing, Product, Technology, Analytics, Content, SEO, Risk, and other key stakeholders.
Apply a pan-TDI approach to roadmap and backlog prioritization, ensuring priorities and key business drivers across GI, L&H, PCA, AMG, and SBI are prioritized and advanced through Public Site initiatives.
Partner with North American Public Site teams to identify reusable capabilities, align roadmaps where appropriate, and leverage enterprise website standards and best practices.
Ensure shared initiatives have clear ownership, sequencing, and success measures.
Identify opportunities to reuse capabilities and avoid duplication across digital platforms and customer journeys.
Proactively identify and remove delivery barriers, escalating material risks, dependencies, capacity constraints, and decisions to the Product Group Owner when required.
Manage dependencies across Technology, MarTech, Marketing, Analytics, and other product pods.
Ensure product changes comply with applicable risk, legal, regulatory, accessibility, and governance requirements.
Maintain transparency with senior leadership on delivery confidence, performance, emerging risks, and required decisions.
Support quarterly planning and business reviews with clear reporting on outcomes, performance, commitments, and dependencies.

Requirements

7+ years of relevant experience, including experience in digital product management, e-commerce, digital acquisition, website optimization, or related disciplines.
3+ years of Product Owner, Agile, or digital product delivery experience.
Demonstrated experience managing a digital product roadmap and backlog in a complex, cross-functional environment.
Strong experience with digital performance management, customer journey analytics, and translating data into product opportunities.
Experience delivering website optimization, page redesign, and experimentation/A/B testing.
Working knowledge of SEO, including content and technical optimization principles.
Understanding of GEO and the evolving role of LLMs/AI-powered search in content discovery.
Experience working with digital analytics and optimization platforms such as Adobe Analytics/Omniture, Adobe Target, and Medallia, or comparable enterprise platforms.
Strong analytical capability with experience establishing KPIs, measuring results, and making evidence-based prioritization decisions.
Demonstrated ability to manage cross-functional dependencies and influence business and technology partners.
Strong communication skills with the ability to translate complex performance and delivery information into clear business recommendations for senior stakeholders.
Experience in insurance, financial services, or another regulated digital environment.
Experience with MarTech, personalization, and journey orchestration.
Experience managing high-traffic public websites or digital acquisition experiences.
Familiarity with AI/LLM search behavior, GEO, structured content, and E-E-A-T principles.
Experience working across interconnected web, acquisition, and transactional/quoting journeys.
Certified Scrum Product Owner (CSPO), SAFe, or related Agile certification considered an asset.

Skills

Product delivery
Digital performance management
Continuous optimization
Customer behavior analysis
Analytics
Experimentation
Website best practices
SEO
GEO
Content optimization
Page redesign
A/B testing
MarTech capabilities
Technical site improvements
Adobe Target
Adobe Analytics/Omniture
Medallia
Agile ceremonies
Risk management
Dependency management
Cross-functional collaboration
Communication

Location

Toronto, Ontario, Canada

Work Type

Full-time

Experience Level

7+ years of relevant experience
3+ years of Product Owner, Agile or digital product delivery experience

Salary/Compensations

$94,000 - $132,700 CAD

Benefits

Growth opportunities and skill development
Health and well-being benefits
Savings and retirement programs
Paid time off
Banking benefits and discounts
Career development
Reward and recognition programs
Training programs
Online learning platform
Mentoring programs

About the Company

As part of TD Bank Group, one of Canada's largest financial institutions, at TD Insurance, we care for Canadian families, making it easy to get the best advice, protection, and support in their moments of need, always.
TD Insurance offers a wide range of products, including General Insurance and Life and Health.
Everyday, we strive to make every interaction, product and experience remarkably human and refreshingly simple for more than four million customers who count on us.

Equal Opportunity

TD is committed to providing fair and equitable compensation opportunities to all colleagues.
We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals.
Here at TD, we hire and develop the best.