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About the Role

Shape commercial strategies, accelerate go-to-market initiatives, and drive solution commercialization. This is a high-impact senior individual contributor role for a strategic and curiosity-driven team member who thrives on turning market signals and client needs into focused commercial plays and measurable business outcomes.

Responsibilities

Define and execute market development strategies that unlock scalable growth.
Deliver market sizing, intelligence, and support localization of adjacency strategies to identify and prioritize new opportunities.
Champion practice industrialization by converting successful approaches into repeatable playbooks, tools and market-ready assets.
Support upskilling of client facing teams through Industry expertise, commercial narratives and opportunity-specific activation.
Lead and expand thematic selling in Canada, including playbook development that deepens industry relevance and supports high-value client conversations.
Shape industry perspectives through market intelligence and cross-functional collaboration, translating external signals into clear choices on where to play and how to win.
Lead high-impact client and internal working sessions that clarify business problems, mobilize the right specialists and produce actionable paths to value.
Influence product lifecycle decisions by bringing market evidence, client needs, competitive context and commercialization requirements into each stage of development.
Identify and guide new use cases that drive adoption, market share and revenue growth.
Build commercialization plans spanning target segments, value propositions, proof points, packaging, pricing inputs, route to market, enablement, pilots and adoption measures.
Connect global and Canadian capabilities to local opportunities and recommend strategic approach.
Partner across Sales, Solutions, Product, Analytics, Marketing, Legal, Risk and Technology to align priorities, remove ambiguity and sustain execution.
Drive strategic initiatives and support roll out of TransUnion International’s client engagement model toward enhancements for operational excellence.

Requirements

10+ years in market development, management consulting, corporate strategy, GTM, commercialization or adjacent roles within B2B, financial services or data-driven industries.
Ability to connect market signals, client problems and TransUnion capabilities into clear growth strategies and executive-level recommendations.
Track record of leading high-value workshops, executive discussions or consultative engagements that produced decisions, adoption or measurable business outcomes.
Strong understanding of value propositions, segmentation, use cases, pricing inputs, routes to market adoption barriers and sales enablement.
Breadth across sectors or problem types, with depth in one or more Canadian growth areas such as credit, fintech, insurance, auto or small business.
Exceptional stakeholder management and the ability to challenge constructively, align senior leaders and mobilize matrixed teams without formal authority.
Skilled in market sizing, competitive intelligence, opportunity prioritization, business-case development and commercialization.
Self-sufficient, intellectually curious, low-ego and accountable, with the ability to own complex work end to end with limited direction.
Excellent written, verbal and presentation skills, with the ability to simplify complex subjects for executives, sellers, product teams and clients.

Skills

Market development
Management consulting
Corporate strategy
GTM
Commercialization
B2B
Financial services
Data-driven industries
Strategic vision
Client engagement
Commercial judgment
Generalist orientation
Influence
Collaboration
Analytical strength
Market sizing
Competitive intelligence
Opportunity prioritization
Business-case development
Operating style
Communication

Location

Hybrid

Work Type

Hybrid

Experience Level

Senior-level
10+ years

Education Level

Bachelor’s degree in Business, Marketing, Economics, or related field
MBA or equivalent strategy and consulting experience preferred

Salary/Compensations

$131,000 - $182,000 annually

Benefits

Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.

About the Company

TransUnion is on a mission to enable scaled growth across international markets through strategic insights and market activation.
At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers.
We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way.
We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.
Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

Equal Opportunity

Accommodation is available, including for applicants with disabilities, in accordance with applicable laws.