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About the Role
Lead growth marketing strategy for a performance marketing and advertising technology company. This client-facing role connects paid media, creative development, and analytics to help accounts scale efficiently.
Responsibilities
- Manage and optimize paid media campaigns across Meta, TikTok, and Google, overseeing substantial annual budgets.
- Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
- Develop growth strategies that integrate creative performance with paid media buying.
- Translate campaign and creative performance data into clear recommendations for clients and internal teams.
- Improve media efficiency through funnel strategy, offer testing, and measurement.
- Partner with creative teams and media buyers to develop effective content and scale campaigns.
Requirements
- Four to eight years of hands-on paid media experience, ideally in an agency or consumer app environment.
- Deep expertise in Meta advertising, with experience managing campaigns across Meta, TikTok, and Google.
- Experience independently managing paid media accounts with seven-figure annual budgets.
- Strong client relationship, presentation, and stakeholder communication skills, including experience leading quarterly business reviews.
- Analytical skills and experience using performance data, KPIs, and metrics to shape strategic recommendations.
- Experience integrating creative performance with media buying and optimizing campaigns through funnel strategy, offer testing, and measurement.
- Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred.
Skills
- Meta advertising
- TikTok advertising
- Google advertising
- Client relationship management
- Presentation skills
- Stakeholder communication
- Analytical skills
- Performance data analysis
- KPI and metrics analysis
- Creative performance integration
- Funnel strategy
- Offer testing
- Measurement
- SKAN
- AEM
- Mobile measurement partners
Location
- New York, New York
Work Type
- On-site
- Full-time
Experience Level
- Mid-level
- Senior-level
Salary/Compensations
- $130,000 to $175,000 annually
About the Company
- Performance marketing and advertising technology company.