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About the Role
As the Marketing Manager for North America, you will own the local strategy and execution of consumer-facing campaigns across the US and Canada. You will be the creative force that brings the Too Good To Go brand to life, inspiring customers to join the food waste movement. This role bridges imaginative storytelling and analytical rigor, owning workstreams end-to-end from concepting to execution, prioritizing initiatives that drive brand love, user acquisition, and measurable marketplace impact.
Responsibilities
- Own the strategy, ideation, and end-to-end execution of high-impact, consumer-facing marketing campaigns that drive brand awareness and user adoption across North America.
- Identify, pitch, and execute strategic partnerships and brand collaborations that amplify our mission and connect Too Good To Go with culturally relevant audiences.
- Partner closely with external creative agencies and internal design teams to oversee production, ensuring all marketing assets and copy are exceptionally creative, on-brand, and localized for the North American market.
- Scale and manage the influencer marketing program from end-to-end, including sourcing creators, negotiating contracts, briefing content, and tracking ROI.
- Drive the overarching strategy for owned social media channels, concepting highly engaging, viral-worthy content that highlights the value of saving food.
- Oversee regional community management strategies to foster deep brand loyalty, turn casual users into brand advocates, and keep the audience highly engaged.
- Serve as a key connective tissue across marketing verticals, collaborating daily with local and global teams.
- Regularly dig into performance data to evaluate campaign health and measure how workstreams impact core business metrics like customer acquisition, engagement, and retention.
Requirements
- Significant years of hands-on experience in Brand Marketing, Campaign Management, or Consumer Marketing.
- Experience within a high-growth B2C app or mobile-first marketplace is highly preferred.
- A natural creative storyteller who instinctively understands how to bring a brand identity to life across digital and physical touchpoints.
- Proven experience managing external creative agencies is a must.
- Deep familiarity with modern consumer marketing channels, including influencer networks, owned social platforms (TikTok, Instagram), experiential activations, and community management.
- Comfortable digging into the data to understand the true business impact of campaigns and use insights to build the next strategy.
- Ability to dream up big, innovative campaign ideas and also roll up sleeves to build briefs, write copy, and execute the work.
- A self-starter who thrives when given total ownership of a project, while remaining a supportive, highly aligned team player within a complex global structure.
- Energized by the opportunity and driven by the discipline it takes to achieve it.
- Choose Excellence over Ease: Prioritize long-term impact over short-term comfort, consistently pushing for exceptional quality.
- Demonstrate Integrity and Responsibility: Do the right thing, take responsibility, and meet setbacks with solutions.
- Seek Honesty: Ask questions, prioritize truth over comfort, welcome candid feedback, and address performance directly.
- Bring Energy and Joy to the Journey: Take responsibility for the energy brought to the team, finding meaning in the work while celebrating shared wins and lessons.
Skills
- Brand Marketing
- Campaign Management
- Consumer Marketing
- Creative Storytelling
- Agency Management
- Influencer Marketing
- Social Media Strategy
- Content Creation
- Community Management
- Data Analysis
- Cross-functional Collaboration
Location
- NYC hub
Work Type
- Hybrid
- Remote
- Onsite
Experience Level
- Significant years of experience
Salary/Compensations
- $85,000 - $95,000
Benefits
- Agility & Autonomy
- Modern Hybrid Model (balance of remote work and collaborative office days)
- Global Mobility (work from abroad for up to 30 days per year)
- 20 days of paid vacation
- Paid volunteer time through Shareback program
- Comprehensive paid parental leave with top-up support
- Premium Health Coverage (100% employer-paid medical, dental, and vision)
- Employee Assistance Program (EAP)
- Monthly ClassPass credits
- Bike mobility program
- 401(k) program with employer-matched contribution
- Global Connectivity through Employee Resource Groups (ERGs)
- Vibrant Workspace with curated snacks, premium coffee, and regular team celebrations
About the Company
- Too Good To Go's mission is to inspire and empower everyone to fight food waste together.
- The company fosters a culture of strategic partnerships, value-based decisions, and innovative solutions to the food waste crisis.
- It is a place for individuals to elevate growth and collaborate with world-class minds on high-impact, meaningful work.