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About the Role

We are looking for a highly talented Senior Copywriter to help shape how IMG speaks to the world. This is a senior creative role with responsibility for setting the standard of written work across the agency’s owned channels and marketing communications. You will turn strategy, insight and complex ideas into clear, compelling narratives that build IMG’s reputation, support commercial growth and connect with audiences across sport and culture.

Responsibilities

Own and evolve IMG’s written voice across owned channels, ensuring every piece of communication is clear, confident, consistent and commercially purposeful.
Lead the development of high-quality copy from brief to final delivery, challenging the brief where needed and bringing clarity to complex or technical subject matter.
Partner with senior stakeholders and executives to create thought leadership, including opinion pieces, articles, interviews, speeches, LinkedIn content and industry commentary.
Shape B2B marketing content that positions IMG’s capabilities, demonstrates its expertise and supports lead generation, business development and client relationships.
Lead copy for RFPs, credentials, sales decks, case studies, capability materials and other high-value commercial communications.
Develop and oversee copy for IMG’s website, social channels and email marketing, adapting messages for different audiences, formats and stages of the customer journey.
Work with Corporate Communications to develop messaging for press releases, announcements and public relations initiatives.
Create content and narrative ideas for industry events, including panel themes, moderator notes, speaker briefs and supporting communications.
Research sport, culture, media and marketing trends to identify relevant insights and turn them into useful, engaging stories.
Edit, proofread and provide senior-level feedback on marketing and sales materials, maintaining a high standard of accuracy, consistency and craft.
Act as a trusted editorial partner to designers, marketers, executives and subject-matter experts, helping teams make stronger decisions about messaging and narrative.
Mentor junior writers and contribute to a culture of feedback, collaboration and continuous improvement across the Creative team.
Help establish efficient ways of working for copy development, including briefs, reviews, approvals, content planning and quality control.
Use AI tools responsibly to support research, idea generation, structure and workflow, applying human judgement to every output.

Requirements

Seven or more years of experience in copywriting, content, editorial or a related role, preferably within an agency, marketing or sports environment.
A strong portfolio demonstrating strategic and creative writing across multiple formats, platforms and audiences.
Experience developing B2B, corporate and executive communications, with a clear understanding of how content supports brand and commercial objectives.
Exceptional writing, editing and proofreading skills, with a sharp eye for detail and a strong understanding of tone of voice.
The ability to turn complex information, data and expert input into clear, persuasive and engaging narratives.
Experience working directly with senior stakeholders and executives, including the confidence to advise, challenge and influence.
Experience leading or mentoring other writers, creatives or contributors.
Strong understanding of digital content, social platforms, SEO and content optimisation.
Excellent organisation and project management skills, with the ability to manage multiple priorities and deadlines without compromising quality.

Skills

Natural storyteller who knows how to turn ideas, strategy and raw content into beautifully crafted narratives.
Ability to work with speed and precision, self-direct and work with minimal supervision.
Highly organised, thrives in high-pressure environments, stays focused and sharp when deadlines are tight.
Detail-obsessed but never lose sight of the bigger picture.
Curious, culturally aware and have a passion for sport, culture and storytelling.
Brings ideas, not just words, and understands how creative work can build reputation and win business.
Confident presenting and defending thinking, while remaining open to challenge and collaboration.
Moves comfortably between executive communications, commercial storytelling, social content and detailed editorial work.
Calm under pressure, solutions-focused and able to maintain high standards when deadlines are tight.
Builds trusted relationships with stakeholders across different teams, countries and time zones.
Cares deeply about clarity, originality and impact, and wants work to help IMG power the passion for sport.
Passion for sport, culture and storytelling, with an understanding of the sports marketing landscape.
Business Acumen – Understanding financial drivers, interpreting business data, aligning decisions to strategic outcomes
Operational Excellence – Driving efficiency, governance, and continuous improvement in delivery & operations
Innovation Mindset – Cultivating curiosity, experimentation, and forward-looking capability development
Leadership & Collaboration – Inspiring others, building trust, and enabling collaboration across teams

Location

Chiswick Park

Work Type

Permanent
Hybrid

Experience Level

Senior

Education Level

Relevant degree in English, Journalism, Communications, Marketing or a related field is preferred.

About the Company

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management.
It powers growth of revenues, fanbases and IP for more than 250 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, World Rugby, DP World Tour, and The R&A, as well as UFC, WWE, and PBR.
IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company.
TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization.
Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.
TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Equal Opportunity

TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment.
TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities.
TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws.
For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy.
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