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About the Role

Lead Diabetes Canada’s marketing and brand strategy, integrated campaign execution, and oversee the Banting House National Historic Site. Strengthen brand health, marketing effectiveness, and audience engagement to support fundraising and mission priorities.

Responsibilities

Lead organization brand strategy, standards, audience insights, personas, brand campaigns, and brand health measurement.
Lead strategic prioritization of marketing enablement across the organization, balancing competing demands and ensuring alignment among senior stakeholders.
Guide integrated marketing strategy and campaign plans to build engagement and support mission and fundraising priorities.
Lead and improve marketing execution using Agile-informed practices to prioritize, balance resources, and deliver high-quality work.
Set creative direction and lead the development of compelling brand expression across advertising, campaigns, and audience experiences.
Advise on strategic brand reputation, audience experience, and equity-centred marketing opportunities and risks.
Lead advertising and paid media strategy across traditional channels, including media planning, investment, and performance measurement.
Lead strategy, operations, revenue growth, visitor experience, marketing, and stewardship for Banting House National Historic Site.
Oversee related annual planning, budgeting, results reporting, and vendor relationships.
Embed inclusion, diversity, equity, and accessibility (IDEA) principles into brand strategy, marketing practices, audience engagement, and campaign development.
Provide leadership and oversight to three direct reports and two indirect reports.
Lead organization-wide strategic thinking, bring forward innovative ideas, and apply industry best practices.
Demonstrate financial acumen and discipline expertise.
Model inclusive people leadership, strengthen internal capabilities, and foster collaboration.

Requirements

Minimum of 10 years of progressive senior marketing leadership experience, including marketing and brand strategy, integrated campaign delivery, or related marketing functions.
Demonstrated success strengthening organizational brand health and delivering multiple simultaneous complex campaigns.
Experience leading in the not-for-profit, fundraising, or mission-driven sector at a national scale.
Experience managing and professionally developing people in both direct and indirect teams.
Ability to positively collaborate, influence, advise, and build trust with cross-functional teams, senior executives, people with lived experience, agencies, and partners.
Strong analytical, critical thinking, communication, project management, and Agile-informed delivery skills.
Strong research and analytical acumen to measure, interpret, and report on brand health and campaign performance.
Commitment to fostering a positive, inclusive, and collaborative work environment.
Demonstrates an understanding of and commitment to Diabetes Canada’s mission, vision, and core values.
Must be legally eligible to work in Canada.
Must hold a valid work permit or study permit where applicable.
Candidate must have a valid driver's license and vehicle.
Must reside in the GTA and be available for regular travel within the GTA and to London, ON.

Skills

Marketing strategy
Brand strategy
Integrated campaign delivery
Marketing effectiveness
Audience engagement
Brand health measurement
Strategic prioritization
Marketing enablement
Agile-informed practices
Creative direction
Brand expression
Advertising
Paid media strategy
Media planning
Performance measurement
Operations
Revenue growth
Visitor experience
Stewardship
Budgeting
Results reporting
Vendor relationships
Inclusion, diversity, equity, and accessibility (IDEA) principles
Team leadership
Strategic thinking
Data-based business judgment
Financial acumen
People leadership
Content strategy
Creative strategy
Equity-centred messaging
Multi-channel campaigns
Collaboration
Influence
Advising
Trust building
Analytical skills
Critical thinking
Communication skills
Project management
Research acumen
Reporting
Strategic trade-offs

Location

Greater Toronto Area (GTA)
Toronto, Ontario

Work Type

Remote
Hybrid
Onsite (as needed)

Experience Level

Senior marketing leadership (minimum 10 years)

Education Level

Post-secondary education in marketing, communications, business, or a related discipline, or an equivalent combination of education and senior-level experience.

Salary/Compensations

$140,000–$160,000 annually

Benefits

Group benefits package including health and dental coverage
Life insurance
Disability coverage
Employee and Family Assistance Program (EFAP)
Company-matched Pension/RRSP
$350/year healthcare spending account
Day-One coverage for most group benefits
Mental wellness app access
Additional paid holidays
Paid office closure at the end of each year
Rewards and recognition platform (WorkTango)
Flexible work agreement supporting remote and hybrid schedules
35-hour work week

About the Company

Diabetes Canada's vision is a world free from the effects of diabetes.
They work to improve the lives of those living with diabetes by sharing knowledge and resources, supporting health-care professionals, advocating for policy change, and funding research.
Diabetes Canada provides tools, resources, and support to make the journey of living with diabetes easier.
They are a national organization with an entrepreneurial spirit.
Core Values: ACE-IT (Agility, Collaboration, Excellence, Integrity, Taking Initiative).

Equal Opportunity

Diabetes Canada welcomes applications from all qualified individuals, including people of all genders, Indigenous Peoples, persons with disabilities, and members of visible minorities.
They value a workforce that reflects the diversity of the communities they serve.
They are committed to providing accommodations during the recruitment process.