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About the Role
The Manager, Organic Social Strategy will lead the strategy, creative direction, and audience engagement for American Express enterprise social channels. This role shapes a best-in-class social presence to strengthen brand relevance, deepen engagement, and support enterprise marketing priorities.
Responsibilities
- Define and lead the overarching social media strategy for Amex enterprise channels, aligned with enterprise brand, marketing, and business goals.
- Lead the editorial strategy, content development, and execution of social-first storytelling that advances key Amex marketing and brand priorities.
- Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences.
- Collaborate with cross-enterprise teams on channel planning and content amplification.
- Lead agency partnerships across strategy, creative development, community management, and measurement to ensure high-quality execution and continuous optimization.
- Define KPIs and measurement frameworks to evaluate channel and content performance, translating insights into actionable optimization strategies.
- Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities.
- Ensure all social content aligns with brand standards, compliance requirements, and reputational risk guidelines.
Requirements
- 5+ years of relevant experience in marketing and/or content development.
- Strong background in social, including experience creating and editing video content.
- Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats.
- Strong analytical skills, with the ability to translate performance insights into actionable strategic recommendations.
- Comfortable operating in ambiguity and building new processes, strategies, and approaches from the ground up.
- Exceptional organizational and project leadership skills, with the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments.
- Excellent written and verbal communication skills, including presentations to leadership.
- Collaborative marketer with outstanding relationship skills and experience influencing and mobilizing cross-functional teams.
- Strong communicator with a desire to add to team culture, colleague engagement, and development.
- Experience developing compelling content strategies and deliverables for enterprise or international audiences.
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Skills
- Social Media Strategy
- Content Development
- Video Content Creation
- Audience Engagement
- Editorial Strategy
- Content Formats
- Analytical Skills
- Project Leadership
- Communication Skills
- Relationship Management
- Team Collaboration
Location
- United States
Work Type
- Hybrid
- Onsite
- Virtual
Experience Level
- 5+ years
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- American Express' culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
- We deliver differentiated products and provide world-class customer service, operating with a strong risk mindset to uphold our brand promise of trust, security, and service.
- As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
- Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Equal Opportunity
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
- American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
- For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
- US Job Seekers - Click to view the “Know Your Rights poster.