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About the Role
We are a direct-to-consumer brand designing tableware, lighting, and home decor. This role will own our organic, paid, and creator content, from strategy and creation to performance analysis and iteration. You will manage a small team and ensure content aligns with brand identity and conversion goals.
Responsibilities
- Create the content strategy and plan for organic, paid, and creator channels.
- Plan and oversee content shoots, ensuring alignment with brand and paid media needs.
- Edit organic content and repurpose social/campaign content into effective ads.
- Brief creators and customers for UGC and manage usage rights.
- Analyze content performance across platforms and identify key insights.
- Generate new content ideas based on performance data, customer feedback, and market trends.
- Develop clear briefs for new content, covering format, hook, message, and audience.
- Manage a videographer and Junior Social Media Manager.
- Collaborate with the Head of Brand to ensure brand guideline adherence and creative sign-off.
Requirements
- 3+ years in creative strategy for paid and organic social within a direct-to-consumer or ecommerce brand.
- Strong brief writing skills with an understanding of engaging content.
- Hands-on experience editing short-form video for ads (e.g., CapCut, Premiere).
- Design skills for static and carousel content.
- Understanding of content's role in brand awareness, engagement, and sales.
- Comfortable collaborating with designers, photographers, and video editors.
- Proven track record of improving ad results through creative testing.
- Proficiency in analyzing data from platforms like Meta Ads Manager.
- Organized with the ability to manage multiple projects and a team.
- Passion for brand engagement and alignment with the Mrs. Alice brand.
- Experience in homeware, interiors, lifestyle, beauty, or fashion industries.
- Experience with Instagram, TikTok, Pinterest, and YouTube.
- Experience briefing creators and managing UGC.
Skills
- Creative strategy
- Content creation
- Video editing
- Graphic design
- Performance analysis
- Brief writing
- Team management
- Brand alignment
- UGC management
- Social media marketing
- Paid media
Location
- London
Work Type
- Hybrid
- Work from home (1 day/week)
- Work from abroad days
Experience Level
- Mid-level
Benefits
- Team environment
- Generous staff discounts
- Work from home flexibility
- Work from abroad days
- Additional holiday per year worked
- Pensions
- 33 days holiday
About the Company
- Direct-to-consumer brand designing tableware, lighting, and home decor.