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About the Role
PwC seeks an experienced creative leader to head the Creative and Visual Design service. This role is responsible for a unified UK creative service supporting Sales, Marketing, Business Solutions, and cross-line of Service demands, including brand asset delivery and high-value proposal design. The position oversees an integrated delivery model encompassing UK studios, creative project management, workflow operations, film and motion, digital design, offshore delivery, and external agencies. Key responsibilities include setting creative quality standards, prioritizing demand, managing capacity, and ensuring end-to-end service performance while adhering to brand guidelines and maintaining service flexibility and engagement. The role collaborates with senior leaders across Brand, Sales, Marketing, Technology, Procurement, and Lines of Service, offering expert creative advice, shaping priorities in complex situations, and representing the UK in global creative forums. As a leader of leaders, the role empowers Senior Managers and Managers, fosters an inclusive culture, and guides the team through organizational and technological changes. This is a significant operational and commercial leadership position with accountability for a high-demand portfolio, a large blended team and supplier network, and a multi-million-pound budget operating on a cost-recovery model. Responsibilities include service performance, utilization, forecasting, charging, agency spend, risk management, and aligning investment and capacity with demand and value.
Responsibilities
- Set and communicate the strategy, service proposition, and priorities for Creative and Visual Design, aligned with the Brand program and Sales and Marketing transformation.
- Own creative quality and the integrity of the PwC brand across the service.
- Lead the end-to-end blended service across UK, offshore, and agency teams, including demand triage, capacity planning, workflow, service levels, and escalation.
- Ensure clear accountability for priority sales and high-value proposal design.
- Lead major, confidential, and high-profile creative programs, providing calm judgment, sound governance, and clear decisions.
- Build trusted relationships across the firm and globally to resolve competing priorities and strengthen collaboration.
- Own the service budget and cost-recovery model, including forecasting, scenario planning, utilization, charging, agency spend, supplier value, and management information.
- Drive continuous improvement through workflow technology, automation, GenAI, and modern design tools.
- Lead, coach, and empower Senior Managers and Managers, building succession, capability, accountability, psychological safety, and a strong talent pipeline.
- Lead organizational change across structures, roles, skills, career paths, locations, and ways of working.
Requirements
- Senior leadership experience within a large-scale creative, design, brand, or integrated production service.
- Strong record of setting creative direction and delivering high-quality, on-brand work across varied channels and audiences.
- Experience leading managers and multidisciplinary teams across onshore, offshore, and external supplier models, with a leader-of-leaders approach focused on delegation, coaching, empowerment, and talent development.
- Commercial accountability for substantial budgets, forecasting, utilization, cost recovery, supplier spend, and value measurement.
- Experience managing high-volume services, demand, and capacity.
- Experience leading complex, high-profile, or confidential programs involving senior and global stakeholders.
- Strong judgment and the ability to make balanced decisions in ambiguous and high-pressure situations.
- Ability to influence senior stakeholders, reconcile competing priorities, and act as a trusted advisor on creative, brand, and service matters.
- Excellent written and verbal communication skills.
- Experience leading organizational and operational change while maintaining service continuity, quality, and colleague engagement.
- Strong understanding of workflow technology, automation, GenAI, and modern design tools, including governance, licensing, and quality considerations for responsible adoption.
Skills
- Creative direction
- Visual design
- Brand management
- Proposal design
- Project management
- Workflow operations
- Digital design
- Stakeholder management
- Budget management
- Forecasting
- Capacity planning
- Talent development
- Organizational change leadership
- Workflow technology
- Automation
- GenAI
- Modern design tools
Location
- UK
Work Type
- Hybrid
Experience Level
- Senior leadership
Benefits
- Empowered flexibility
- Working week split between office, home, and client site
- Private medical cover
- 24/7 access to a qualified virtual GP
- Six volunteering days a year
About the Company
- PwC is a professional services network.