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About the Role
The Global Programmatic Lead (Programmatic Architect) is the senior technical practice leader for Programmatic Media across Jellyfish, responsible for architecting, engineering, automating, and commercializing programmatic activation. This role defines the global practice, codifies frameworks for scaled delivery, contributes to proprietary product roadmaps, leads pitches, drives technical advancement through ad-tech partnerships, and serves as principal technical counsel to high-value clients.
Responsibilities
- Define the Global Programmatic Methodology, codifying standards across audience intelligence, bidding, algorithmic optimisation, curated marketplaces, dynamic creative optimisation, and identity/signal resilience.
- Codify delivery into automated, hybrid, or human-assisted workflows to streamline campaign build times and eliminate operational friction.
- Partner with Jellyfish Product teams to feed technical requirements, data schemas, and API automation hooks into internal tooling.
- Own strategic technical relationships with core ad-tech platforms and secure first-mover advantage on platform alphas and betas.
- Architect winning product narratives, bespoke tech architectures, and commercial frameworks for major pitches and RFPs.
- Architect the connective programmatic layer across Search, Social, Retail Media, GEO, and Creative, building unified full-funnel activation frameworks.
- Act as the lead advisor for CMOs, Heads of Media, and MarTech executives at enterprise accounts, translating complex programmatic engineering into growth strategies.
- Advance Tier-1 clients along the programmatic maturity curve.
- Serve as the technical filter on complex client briefs, ensuring feasibility and alignment with modern media architectures.
- Represent Jellyfish as a category authority through POVs, white papers, analyst briefings, industry summits, and keynotes.
Requirements
- 8+ years of advanced programmatic and ad-tech experience within an agency, DSP/SSP, ad-tech vendor, or sophisticated brand-side media team.
- Expert technical proficiency across enterprise DSPs including Display & Video 360 (DV360), The Trade Desk, Amazon DSP, Campaign Manager 360, and major SSP curation tools.
- Strong track record designing SPO frameworks, private marketplace (PMP) deal structures, and custom algorithm setups.
- Proven background contributing to high-value new business pitches, RFPs, and expanding programmatic scope in enterprise brand accounts.
- Demonstrated leadership through influence, upskilling, and technical mentorship across cross-functional teams.
Skills
- Programmatic Media
- Programmatic Architect
- Technical Practice Leadership
- Programmatic Activation
- DSP
- SSP
- Bidding Algorithms
- Data Clean Rooms
- Ad-Tech
- Product Roadmaps
- Technical Partnerships
- Client Relationship Management
- Audience Intelligence
- Dynamic Creative Optimisation (DCO)
- Identity/Signal Resilience
- Search
- Social
- Retail Media
- GEO
- Creative
- Full-Funnel Activation
- MarTech
- AI
- Cookieless Addressability
- Agentic Media Buying
- AI-Driven Curation
- Supply Path Optimisation (SPO)
- Private Marketplace (PMP)
- Custom Algorithm Setups
Location
- Remote
Work Type
- Remote
- Flexible working hours
Experience Level
- Senior
Benefits
- Discretionary annual bonus scheme
- Remote work up to 60% of days
- Flexible working hours
- 14 weeks paid leave for primary caregivers
- 4 weeks paid leave for secondary caregivers
- £1000 (or equivalent) towards courses for returning primary caregivers
About the Company
- Jellyfish is a global digital marketing agency, a unique fusion of tech enthusiasts, creative minds, and media and data experts.
- We empower clients along their digital journey.
- Our commitment to embracing diverse perspectives fuels innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers.
- We prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.