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About the Role
Lead content marketing for SEO, AEO, and demand programs, with accountability for rankings, pipeline, and earned placements. This role involves strategy, execution, and freelancer orchestration to create content that drives measurable business outcomes.
Responsibilities
- Write long-form content on TransPerfect's technology and service capabilities, with emphasis on GlobalLink.
- Write ad copy, landing page copy, and other short-form assets with CRO instincts.
- Build and direct a bench of freelance writers to exceed program output.
- Craft briefs, review drafts rigorously, and maintain a high bar for content quality.
- Partner with the SEO team on content strategy aligned to SEO, AEO, and GEO goals.
- Pitch and place bylines, contributed articles, and other earned media.
- Partner with product marketing on technical accuracy and positioning.
- Partner with demand generation and performance marketing on content that fuels campaigns.
- Partner with editorial and corporate comms teams on brand voice, standards, and alignment.
Requirements
- Strong B2B writing portfolio with a track record of running a content operation that produced measurable business outcomes.
- Ability to blend strategy, writing, operations, and briefing.
- Understanding of how content earns its keep in modern B2B marketing: search rankings, AI search visibility, pipeline impact, and credibility through earned media.
- Native-level English fluency, written and verbal.
- Proficiency in short-form copywriting with CRO instincts for ads and landing pages.
- Hands-on experience managing freelance writers: sourcing, briefing, editing, and maintaining quality.
- Experience with earned media: pitching bylines, placing contributed articles, building publication relationships.
- Comfort writing about complex technology and services, adapting technical depth to the audience.
- Applicants should share a portfolio with long-form work and examples of landing page or ad copy.
Skills
- B2B content marketing
- Long-form writing
- Short-form copywriting
- SEO
- AEO
- GEO
- CRO
- Freelancer management
- Earned media pitching
- Technical writing
- Content strategy
- Content operations
Location
- London
- Barcelona
Work Type
- Full-time
Experience Level
- 5 to 8 years of B2B content marketing experience
Education Level
- Bachelor's degree
About the Company
- TransPerfect offers a clean canvas, a budget for a freelancer bench, market-leading technologies and services, and the autonomy to run your program your way.
- Focus on accountability for outcomes like rankings, pipeline, and earned placements.