Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Manager, B2B Marketing role.
Rezi rewrites your resume against Mastercard's job description. Free.
Tailor your resume to this Manager, B2B Marketing role.
Rezi rewrites your resume against Mastercard's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Manager, B2B Marketing posting at Mastercard — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Manager, B2B Marketing posting at Mastercard — free, in seconds.
About the Role
As a Manager in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US businesses: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry and partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly.
Responsibilities
- Develop and execute B2B marketing strategies to drive awareness, consideration, and conversion for sales and business development teams.
- Design a comprehensive approach across key tactics such as ABM, events, B2B channel advertising, and thought leadership/research.
- Capture and interpret performance data, analyze outcomes, and optimize marketing approach based on results.
- Deliver and interpret results for sales and business development teams to enable a collaborative approach.
- Establish strong relationships with product, sales, marketing operations, Sponsorships, Media, Communications, agency partners, and legal to ensure seamless execution and compliance of marketing initiatives.
Requirements
- Be a people person who enjoys working with others and builds strong relationships with internal and external stakeholders.
- Excel in developing compelling marketing strategies and content for digital-savvy audiences.
- Seek out, brainstorm, learn, and execute new approaches to drive higher marketing effectiveness.
- Be comfortable in a wide variety of communication contexts and tailor style and content to fit the intended audience and purpose.
- Communicate clearly, specifically, and effectively, and be adept at listening and capturing information.
- Anticipate challenges and take initiative to drive improvements.
- Manage multiple projects simultaneously while maintaining accuracy and focus.
Skills
- Strong Microsoft Office (Excel & PowerPoint)
- AI skills
- Background in payment technologies and products
- Experience in a B2B sales organization
- Exposure and experience with marketing platforms and capabilities that support B2B enterprise sales
- Familiarity with event and experiential marketing
- Familiarity with media planning and strategy
Location
- Purchase, New York
Work Type
- Full-time
Experience Level
- Manager
Salary/Compensations
- $135,000 - $222,000 USD
Benefits
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time
- 5 personal days
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Eligibility for tuition reimbursement
About the Company
- Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
- We are helping build a sustainable economy where everyone can prosper.
- We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
- Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Equal Opportunity
- Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
- We hire the most qualified candidate for the role.
- In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.