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About the Role
At TLC, we create experiences that reward consumer behaviour and build stronger relationships between people and brands. Strategy sits at the heart of that process, transforming data, insight and human understanding into campaigns that drive measurable business results. This role is for someone who loves asking questions, challenging assumptions and turning research into compelling stories that inspire creative thinking and commercial action. You'll be the bridge between clients, consumers and creatives, ensuring every campaign starts with a meaningful human insight and ends with measurable impact.
Responsibilities
- Own the strategic process from brief to pitch, helping define audiences, uncover opportunities and shape integrated promotional and loyalty solutions that deliver results.
- Transform research, data and observations into powerful consumer insights.
- Develop inspiring creative briefs that unlock exceptional ideas.
- Define target audiences and map customer journeys.
- Build strategic narratives for pitches, presentations and client workshops.
- Partner closely with Creative, Sales, Partnerships and Production teams to create integrated campaign solutions.
- Guide clients on measurement frameworks, success metrics and campaign evaluation.
- Champion a culture of research-led thinking across the agency.
- Establish strategic best practice from client brief through to campaign delivery.
- Create and evolve tools, templates and frameworks that make great strategy accessible across the business.
- Support and mentor junior planners and researchers.
- Build trusted client relationships and position TLC as a credible strategic partner.
- Contribute to new business opportunities, helping to convert insight into revenue and growth.
- Demonstrate the commercial impact of your work and a clear contribution to ROI.
Requirements
- Proven experience in strategy, planning, insights or a related role within an agency environment.
- Experience working across integrated marketing, promotional marketing, loyalty or customer engagement programmes.
- Strong track record supporting or leading successful new business pitches.
- Experience translating complex research and data into clear, persuasive recommendations.
- Excellent presentation and storytelling skills.
- Strong understanding of brands, consumer behaviour and customer journeys.
- Fluent written and spoken English.
Skills
- Naturally curious about people, culture and brands
- Always asking "why?"
- Energised by new ideas, trends and emerging consumer behaviours
- Commercially minded and comfortable balancing creativity with business objectives
- Confident presenting to clients and senior stakeholders
- Pragmatic, adaptable and solutions-focused
- Comfortable challenging assumptions with evidence
- Able to develop a hunch, investigate it and prove it
- Collaborative and generous with your expertise
- Enjoys helping teams think differently
- Spots both the opportunity and the insight behind it
Experience Level
- Mid-Weight
Benefits
- Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues
- Weekly webinars to support your development through our People Academy
- Annual TLC Wellness Week and programmes throughout the year
- TLC Culture Club - including seasonal social events, tasty lunches & more
- TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave
- TLC Rise - supporting and empowering women into leadership roles
- 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits
- TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme
About the Company
- At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards.
- From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers.
- Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.
- We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.
- We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it.
- We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.
Equal Opportunity
- At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.
- A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.