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About the Role
The Director, Emerging Platforms & Content Strategy will build Amex’s next content-led acquisition engine, using customer insight and AI to transform content creation and activation across ecosystems to help prospects understand, value, and choose Amex. This role will set the strategic agenda, build new capabilities, and connect efforts across the Prospect ecosystem to accelerate growth, shaping the future of performance marketing.
Responsibilities
- Define and lead Prospect’s content-led acquisition strategy, identifying customer needs, topics, and opportunities where content can influence discovery and acquisition.
- Build the next generation of content capabilities, applying AI and emerging technologies to transform content identification, creation, optimization, distribution, and maintenance at scale.
- Develop a connected content ecosystem across first and third-party channels, partnering across channel teams to strengthen authority, extend reach, and create integrated customer journeys.
- Identify and incubate emerging acquisition opportunities, translating consumer behavior changes into pilots, learning agendas, and recommendations.
- Lead key external partnerships and capability evaluations, translating new platform and vendor capabilities into marketing use cases.
- Lead and develop a Senior Marketing Manager, providing strategic leadership and team direction.
- Partner with analytics to evolve measurement, connecting AI indicators to business outcomes.
- Partner closely with critical internal and external partners to ensure work is connected.
Requirements
- A commercially minded marketing leader with a strong track record of translating customer needs and market shifts into strategies that drive measurable business growth.
- Experience in content, digital growth, acquisition, or adjacent disciplines, with a clear understanding of how content influences customer decision-making across first and third-party environments.
- Demonstrated experience building or transforming marketing capabilities using AI, automation, or emerging technology, moving beyond experimentation to proven business outcomes.
- Comfortable operating in fast-moving, ambiguous environments, making clear strategic choices where established playbooks do not yet exist.
- A strong cross-functional leader who can influence senior stakeholders without direct authority, establish shared priorities, and mobilize teams across complex organizations.
- A strong people leader and communicator who can move seamlessly between long-term vision, practical execution, and executive-level decision making.
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Skills
- AI
- Emerging technologies
- Content strategy
- Performance marketing
- Customer insight
- Digital growth
- Acquisition
- Marketing capabilities
- Automation
Location
- United States
Work Type
- Hybrid
- Onsite
- Virtual
Experience Level
- Director
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
About the Company
- At American Express, our culture is built on a 175-year history of innovation, shared values, and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.
- From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
- As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
- Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
Equal Opportunity
- American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
- American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
- For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.