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About the Role

Smadex is seeking a Creative Strategy Analyst to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring clients receive actionable creative insights that drive measurable performance gains. The individual will own the creative narrative for clients, understanding not just which creatives work, but why, and how to scale those learnings across accounts.

Responsibilities

Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients.
Build structured, client-facing creative proposals that connect performance data to strategic direction.
Partner with Product on creative tools.
Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns.
Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams.
Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch.
Lead creative briefings and ensure alignment between client objectives and creative execution.
Handle ticketing and communication with Creative Designers.
Support Account Managers in high-stakes creative conversations with clients.
Present creative performance reviews and strategic recommendations to client stakeholders.
Proactively identify creative optimization opportunities that expand wallet share.
Participate in JBPs and QBRs as experts on Creatives.
Build and maintain a creative performance repository accessible across teams.
Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies.
Train Account Managers on creative best practices and how to position creative insights with clients.

Requirements

3-5 years in mobile advertising, creative strategy, or performance marketing.
Deep understanding of creative formats across UA, retargeting, and CTV.
Experience translating creative performance data into strategic recommendations.
Track record of working cross-functionally in fast-paced environments.
Strong presentation skills and ability to influence without direct authority.
Experience with programmatic advertising platforms.
Gaming industry knowledge (especially mid-core and casual).
Familiarity with creative production workflows and timelines.
Data visualization skills.
Applicants must have a valid permit to work.

Skills

Mobile advertising
Creative strategy
Performance marketing
Creative formats (UA, retargeting, CTV)
Data analysis
Strategic recommendations
Cross-functional collaboration
Presentation skills
Programmatic advertising
Gaming industry knowledge
Creative production workflows
Data visualization

Location

Barcelona

Work Type

Hybrid
3 days per week in co-working
2 days per week from home

Experience Level

3-5 years

Benefits

Competitive remuneration
Health insurance
Learning and training opportunities

About the Company

Smadex is a Barcelona-born Demand Side Platform, delivering performance and transparency in programmatic for clients in America, Europe, and Asia.
We are growing our team to become one of the best and biggest DSPs in the ecosystem.
Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
Integrate a highly motivated and young team.
Exposure to leading global app publishers and media partners in the digital advertising industry.