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About the Role
The Strategic Account Director is responsible for growing Resonate's business across Southern, Western and Wales, and Anglia. This role involves developing strategic customer relationships, originating and converting new opportunities, expanding Resonate's footprint, and delivering sustainable revenue growth by understanding customer strategies and challenges and aligning them with Resonate's products and capabilities.
Responsibilities
- Own the growth strategy and strategic relationships across Southern, Western and Wales, and Anglia, including customers and stakeholders beyond Network Rail.
- Act as the single point of accountability for revenue growth, order intake, qualified pipeline creation, conversion and senior relationship development.
- Create and execute Executive-approved Strategic Account Plans that define ambitious short, medium and long-term growth objectives.
- Connect customer strategy, operational challenges and investment priorities with Resonate's products and capabilities to create commercially viable opportunities.
- Lead the development of Strategic Account Plans that identify customer priorities, investment programmes, funding routes, stakeholder landscapes, whitespace and new markets for Resonate.
- Present Strategic Account Plans for Executive approval and provide regular progress updates against agreed objectives, milestones and outcomes.
- Maintain clear visibility of strategic risks, opportunities, dependencies, competitive threats and actions required to accelerate growth.
- Ensure account activity remains focused on demand creation, opportunity conversion, footprint expansion and agreed commercial outcomes.
- Build a broad network of senior relationships across Network Rail, train operators, Great British Railways organisations, government and industry bodies, delivery partners and other influencers.
- Develop and execute stakeholder engagement plans that create access, strengthen influence and open new areas where Resonate has limited presence.
- Represent Resonate at senior customer forums, steering groups and executive meetings.
- Proactively identify and cultivate new executive and operational relationships that unlock investment, sponsorship and routes to market.
- Originate, qualify and convert new business and expansion opportunities, with a clear bias towards proactive hunting rather than responding only to established demand.
- Create demand ahead of procurement by influencing customer strategies, investment roadmaps, business priorities and the definition of operational problems.
- Lead product-led opportunity development: understand the problem, connect it to Resonate's products and capabilities, shape the solution, build the business case and establish a commercially viable route to delivery.
- Build and convert a credible multi-year pipeline of strategic, multi-million-pound opportunities, delivering revenue and order intake in line with agreed account targets.
- Act as the conductor of cross-functional account teams, coordinating resources across sales, service delivery, product, engineering, subject matter experts and executive leadership.
- Mobilise cross-functional pursuit teams around priority growth opportunities, with clear ownership, milestones and commercial outcomes.
- Translate customer insight and market intelligence into product priorities, propositions and repeatable growth opportunities.
- Drive pace and accountability across functions to move opportunities from insight and demand creation through qualification, business case and conversion.
- Operate in accordance with the Resonate Sales Playbook and established sales governance framework.
- Apply rigorous account planning, opportunity qualification, pipeline management, forecasting and conversion disciplines.
- Maintain accurate CRM visibility of pipeline value, maturity, next steps, risks, commercial progress and forecast confidence.
- Support continuous improvement by providing feedback on market conditions, customer needs and account development practices.
- Maintain a strong understanding of the rail industry landscape across Southern, Western and Wales, and Anglia, including customer, regulatory, political, operational and investment drivers.
- Use competitor, customer and market insight to identify whitespace, open new areas and shape demand before formal procurement begins.
- Position Resonate as the partner customers turn to when defining operational problems, developing investment cases and shaping long-term transformation programmes.
Requirements
- Proven experience in complex B2B sales, ideally in technology, SaaS, transport or infrastructure sectors
- Strong track record of proactive new business acquisition, including opening new markets, creating demand ahead of procurement and converting whitespace into qualified pipeline.
- Demonstrated ability to originate, shape and win strategic, multi-million-pound opportunities across complex, long sales cycles, while building credible multi-year pipelines.
- Strong commercial acumen with ability to balance client needs, pricing strategies and delivery constraints
- Excellent communication and stakeholder engagement skills, with the gravitas to influence at board level
- CRM and pipeline management capability (e.g. Hubspot or Salesforce)
- Domain understanding of rail, public infrastructure, or operational technology
- Experience in a company providing software, systems integration or managed services
- Experience in public sector procurement or regulated environments
- Strong experience of product-led growth, shaping opportunities alongside product, engineering and delivery teams and converting customer problems into scalable commercial propositions.
Skills
- Complex B2B sales
- Technology sales
- SaaS sales
- Transport sector sales
- Infrastructure sector sales
- New business acquisition
- Market opening
- Demand creation
- Pipeline conversion
- Strategic opportunity origination
- Strategic opportunity shaping
- Strategic opportunity winning
- Multi-million-pound opportunity management
- Long sales cycle management
- Multi-year pipeline building
- Commercial acumen
- Client needs balancing
- Pricing strategy
- Delivery constraint management
- Communication skills
- Stakeholder engagement
- Board-level influence
- CRM
- Pipeline management
- Hubspot
- Salesforce
- Rail domain understanding
- Public infrastructure domain understanding
- Operational technology domain understanding
- Software sales
- Systems integration sales
- Managed services sales
- Public sector procurement
- Regulated environment sales
- Product-led growth
- Cross-functional team collaboration
- Customer problem identification
- Scalable commercial proposition development
Location
- Southern
- Western
- Wales
- Anglia
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- Competitive salary
Benefits
- 27 days annual leave
- 8 public holidays
- 3 discretionary additional days for shutdown periods
- Family First provisions and flexible working arrangements
- Pension plan with matched contributions
- Access to independent financial advice
- Income protection cover
- Life assurance cover
- Discounted retail vouchers
- Private health care cover
- Company sick leave and pay
- Employee Assistance Programme
About the Company
- At Resonate, we're on a mission to embed intelligent, connected technology into the operational fabric of railway operations, driving performance, efficiency, and innovation across the network.
- Our vision is bold but clear: to be the trusted partner, leading the modernisation of railway operations through purposeful innovation.
- We're not just building technology; we're building the future of how railways run.
- We measure our success by the "Resonate Test", the moment when every Route and Operations Team says, "We couldn't run the railway without Resonate" and "Have you asked Resonate?" becomes the go-to question for technology solutions.
- If you're ready to be part of something transformative, where your work directly enables safer, smarter, and more efficient rail operations, we'd love to hear from you.