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About the Role

The Campaign Operations team is central to Carwow's OEM and Media business, transforming commercial ideas into high-quality digital advertising campaigns that deliver results for clients and revenue for Carwow. This role involves owning campaign delivery and optimization, acting as the ad tech and data expert, troubleshooting issues, and improving the ad tech setup and data flows.

Responsibilities

Own the end-to-end delivery of advertising campaigns across channels, from planning and setup through to optimisation, reporting and post-campaign analysis.
Ensure campaigns are implemented accurately, launched on time and delivered in line with agreed objectives and KPIs.
Monitor performance and lead optimisation with internal teams and clients to meet and exceed campaign KPIs.
Act as the primary point of contact for clients after the sale, covering campaign performance and technical questions.
Produce high-quality reports and post-campaign analysis decks, and present findings and recommendations to internal stakeholders and clients.
Identify commercial opportunities, such as upweights, extensions and optimisations, that deliver additional value for clients and Carwow.
Proactively troubleshoot technical issues across ad serving platforms, creative rendering, campaign tracking and data, minimising delivery and revenue risk.
Lead ad tech projects, including implementing new tools, resolving ad server and reporting discrepancies and managing technical integrations.
Maintain and improve our ad tech setup and the data flows behind campaign reporting, ensuring accuracy across internal and third-party sources.
Partner with Product, Engineering and Data teams to develop and integrate new ad tech features, tools and automated reporting.
Drive the adoption of automation, AI and new technology across Campaign Operations while maintaining strong quality-control standards.
Continuously review processes to improve efficiency, accuracy and scalability, and share ad tech and data knowledge across the team.

Requirements

Proven experience managing and delivering digital advertising campaigns within a publisher, media owner, agency or ad tech environment.
Strong hands-on knowledge of Google Ad Manager, and experience with a range of creative formats including video, display and HTML5.
Confidence troubleshooting technical issues across ad serving, creative rendering, tracking and reporting data.
A solid understanding of programmatic advertising, yield management and optimisation techniques.
Experience leading or contributing to ad tech or data projects, such as implementing new tools, resolving discrepancies or managing technical integrations.
Strong analytical skills, with the ability to work across multiple data sources and turn campaign data into clear insights and recommendations.
Excellent organisational skills, with the ability to manage multiple campaigns, projects, stakeholders and deadlines at the same time.
Strong attention to detail and a commitment to accurate, high-quality work in setup, troubleshooting and reporting.
Confident communication and stakeholder-management skills, with the ability to explain campaign performance and technical issues clearly to both technical and non-technical audiences.
A commercially minded, collaborative approach and a genuine interest in improving processes through technology, data, automation and AI.

Skills

Google Ad Manager
Video
Display
HTML5
Programmatic advertising
Yield management
Optimisation techniques
Data analysis
Reporting
Stakeholder management
Automation
AI
BigQuery
SQL
Looker
DV360
Meta Ads Manager
Salesforce
Driftrock
Audience-management platforms

Location

Hybrid

Work Type

Hybrid working (2 days working from home)
Full-time

Experience Level

Senior

Salary/Compensations

Competitive salary

Benefits

Matched pension contributions
Share options
Bupa Private medical and dental insurance
Eyecare vouchers
Life Assurance
Monthly coaching sessions with Spill
Enhanced holiday package
28 days annual leave
1 day for your wedding
1 day off when you move house
30 days of annual leave per year (after third year anniversary)
35 days of annual leave per year (after tenth year anniversary)
Option to buy 3 extra days of holiday per year
Option to work from abroad up to 4 weeks
Inclusive parental, partner and shared parental leave
Fertility treatment policies
Pregnancy loss policies
Bubble childcare support
Discounted nanny fees
Up to £500/€550 home office allowance
Generous learning and development budget
Regular social events

About the Company

Carwow's mission is to become the car-changing destination of choice by combining technology, media, and deep automotive expertise.
It has grown significantly, with substantial amounts of money transacted through car buying and selling services.
The acquisition of Autovia, creators of AutoExpress and Evo magazines, has doubled the company's audience.
Carwow boasts one of the world's largest YouTube channels with nearly 10 million subscribers and over 1.1 billion annual views.
The company also sells 1.2 million print copies of its magazines and has an annual web content reach exceeding 350 million.

Equal Opportunity

Diversity and inclusion is an integral part of our culture.
We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position.
We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.