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About the Role
Meta's Public Affairs Marketing team builds campaigns to help people understand the impact of our products and responsibility commitments. This role involves building an emerging creator program and executing global and domestic Public Affairs marketing and media partnerships around high-priority topics. It's for someone passionate about the tech and geopolitical conversation, experienced in designing scalable programs with creators, and adept at negotiating complex partnerships. Success requires data-informed decisions, adaptability, and navigating ambiguity.
Responsibilities
- Develop and launch integrated campaign programs from scratch, shaping strategy, narrative, and execution in ambiguous, fast-moving environments across markets.
- Build a scalable program that brings emerging creators into campaign storytelling.
- Lead media partnerships from concept through execution, building and sustaining relationships with new and existing partners, prioritizing based on campaign timelines and business impact.
- Strategize and collaborate across Public Affairs marketing verticals to integrate creators and media partnerships into campaigns.
- Build scalable playbooks, guidelines, and processes for efficient growth of media partnerships and creator collaborations.
- Track shifts in the media and creator landscape and introduce new formats, partners, and ideas.
- Apply data and insights to make campaigns more targeted and effective, refining objectives, audience, media, creative strategy, and measurement.
- Work in close partnership with public policy, communications, product, and creative teams to ground campaigns in research and evidence and reach key audiences.
Requirements
- 12+ years of experience in media partnerships, branded content, publisher business development, creator partnerships, or a related field, with a track record of closing and managing high-value deals.
- Demonstrated experience negotiating complex partnership agreements involving editorial, events, talent, and measurement components.
- Established relationships and working knowledge of top-tier publishers, editorial franchises, and event platforms, particularly in politics, policy, and technology coverage.
- Experience building programs from scratch – setting strategy, defining processes, and scaling in ambiguous, fast-moving environments.
- Experience communicating and presenting to senior executives internally and externally, including stakeholder management across cross-functional teams.
- Experience managing cross-functional projects by prioritizing based on impact, coordinating review processes, and communicating timeline trade-offs to stakeholders.
- Analytical orientation with experience using data and insights to shape partnerships, optimize performance, and demonstrate impact.
- Experience with budget ownership, contracting, and working closely with legal and compliance teams.
Skills
- Creator program development
- Media partnerships
- Campaign storytelling
- Negotiating complex partnerships
- Data-informed decision making
- Strategic marketing
- Compelling message crafting
- Cross-functional project management
- Prioritization based on impact and deadlines
- AI skill development
- Prompt/context engineering
- Agent orchestration
- Integrating AI tools
- Working across global markets
- Responsible AI practices
- Risk assessment
- Bias mitigation
- Quality and accuracy reviews
- Technology policy landscape
- AI translation
- Influencer program scaling
Location
- Global
Work Type
- Full-time
Experience Level
- 12+ years
Salary/Compensations
- $227,000/year to $296,000/year + bonus + equity + benefits
Benefits
- Bonus
- Equity
About the Company
- Meta's Public Affairs Marketing team builds campaigns that help people understand the impact of our products and our responsibility commitments.
- We partner across policy, communications, product, legal, creative, and research to show up in the conversations that matter most.