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About the Role
The Senior Marketing Strategist supports the development and implementation of marketing, outreach, engagement, and communications strategies for assigned departments, divisions, units, or schools within University of Rochester Medicine. This role manages moderately complex initiatives and independently leads defined campaigns and projects with clear objectives, audiences, and key performance indicators, reporting to the Lead Marketing Strategist.
Responsibilities
- Supports the development and implementation of marketing, outreach, engagement, and communications strategies.
- Manages moderately complex initiatives and independently leads defined campaigns and projects.
- Acts as the project manager for marketing and communication plan components, establishing schedules, due dates, and budgets.
- Communicates progress on campaign implementation and project status to leadership.
- Analyzes campaign effectiveness based on plan objectives and key performance indicators.
- Provides support for non-assigned areas as needed.
- Partners with leadership in assigned URochester Medicine departments, divisions, or service lines to understand business priorities and identify marketing needs.
- Contributes marketing expertise and recommendations to support business objectives.
- Assists with developing brand strategy, competitive intelligence, campaign development, reporting, and analytics.
- Develops marketing and communications plans to achieve objectives.
- Develops integrated marketing and communications approaches to advance business goals.
- Collaborates across Strategic Communications (Marketing, Public Relations, Web Strategy) to conceptualize solutions.
- Applies best practices to enhance marketing services efficiency and effectiveness.
- Manages campaigns and projects to completion, including strategy development, collaboration with internal/external teams, and production.
- Manages a consistent workload of active projects on schedule and within budget.
- Serves as a marketing and communications consultant for projects.
- Analyzes campaign performance, KPIs, and ROI to assess effectiveness.
- Develops recommendations for campaign optimization and future marketing approaches.
- Presents findings to leadership teams.
- Pursues professional development through training and education.
- Provides guidance and assistance to lower-level colleagues.
- Performs other duties as assigned.
Requirements
- Bachelor's degree in Communications, Marketing, Business Administration, or related field with writing experience.
- 5 years of relevant and progressive experience required.
- Knowledge of HIPAA privacy rules and HIPAA consent authorization process required.
- Demonstrated proficiency in writing, editing, and shaping content for external audiences across various channels required.
- Strong interpersonal, written, and verbal communication skills required.
- Ability to provide context and/or reshape material as needed required.
Skills
- Marketing strategy development
- Marketing plan implementation
- Outreach strategy
- Engagement strategy
- Communications strategy
- Project management
- Campaign management
- Budget management
- Data analysis
- Key performance indicator (KPI) analysis
- Brand strategy
- Competitive intelligence
- Reporting and analytics
- Marketing technology
- Writing
- Editing
- Content shaping
- Interpersonal skills
- Verbal communication skills
- HIPAA compliance
- Consultation
- Presentation skills
- Relationship-building
- Graphic design (preferred)
- Data analysis and metrics (preferred)
- Paid media (preferred)
- Marketing technology (preferred)
- Content management systems (preferred)
- Email/newsletter tools (preferred)
- Social media platforms (preferred)
- Digital analytics tools (preferred)
- PowerPoint (preferred)
Location
- 220 Hutchison Rd, Rochester, New York, United States of America, 14620
Work Type
- Full time
- 40 hours per week
Experience Level
- 7 years of relevant experience preferred
- Or equivalent combination of education and experience
Education Level
- Bachelor's degree in Communications, Marketing, Business Administration or related field that includes some writing experience
- Master's degree preferred
Salary/Compensations
- $70,600.00 - $105,800.00
About the Company
- The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better.
Equal Opportunity
- The University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.