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About the Role
The Marketing Manager – Media & Integrated Campaigns will be a key driver of how Pret shows up in the UK, translating business and marketing priorities into impactful campaigns with a focus on media, ensuring Social, PR, and Creative work together for stronger brand and commercial outcomes.
Responsibilities
- Bring strong media expertise to planning and investment decisions across OOH, social, digital and emerging channels.
- Manage the day-to-day relationship with the Media Agency, challenge recommendations and ensure plans deliver against business and campaign objectives.
- Analyze campaign performance and results, understand drivers of success, and connect media performance to wider business and transactional outcomes.
- Turn data and insight into clear recommendations, identifying optimization opportunities and future investment areas.
- Bring integrated campaigns together from brief through to live execution across Media, Social, PR, Creative and Activation.
- Ensure every channel has a clear role, all touchpoints work together, and the customer experiences one coherent idea.
- Work closely with the in-house Creative team on briefing and development, ensuring connected creative thinking, channel strategy, and execution.
- Identify opportunities and shape ideas across influencers, activations, collaborations, and partnerships with Social and PR partners.
- Bring ideas that nobody asked for and back them with a clear point of view.
- Determine when Pret should join a conversation, create its own moment, or partner with existing cultural events.
- Place Pret alongside the right people, brands, and communities to resonate with customers.
- Turn cultural moments into bigger brand impact by connecting them across Media, Social, PR, and other channels.
- Act as a strong day-to-day lead across external Media, Social, and PR partners, building productive relationships and holding partners accountable.
- Challenge thinking, encourage innovation, and bring agencies together around shared objectives.
- Work closely with Brand, Creative, CRM, E-commerce, Commercial, Operations, and Finance to ensure marketing activity supports wider business priorities.
- Ensure paid and owned activity work effectively together.
- Manage and develop one direct report, setting high standards for delivery, collaboration, and accountability.
Requirements
- 5+ years’ experience in brand, media or integrated marketing, ideally in a fast-paced B2C, consumer or retail business.
- Strong media expertise, with experience across strategy, planning, investment and optimisation across OOH, social, digital and emerging channels.
- Proven integrated campaign experience, from strategy and briefing through to execution and evaluation.
- Experience managing significant budgets, with a strong understanding of investment levels, channel effectiveness and informed decision-making.
- Strong analytical and problem-solving skills, able to interpret results, identify performance drivers, and translate insights into recommendations.
- Strong agency management skills, particularly across Media, Social and PR.
- Commercially and culturally sharp, with a strong understanding of UK consumers, media and culture.
- Strong creative judgement, with the ability to spot great ideas and connect them to the right audience, channel and moment.
- Excellent stakeholder and people management skills, with experience working cross-functionally and developing others.
- Hands-on, proactive and ambitious, comfortable moving between strategy and detail and pushing work forward at pace.
Skills
- Media expertise
- Strategic marketing thinking
- Agency management
- Media planning
- Media investment
- Media optimisation
- OOH
- Social media
- Digital channels
- Emerging channels
- Integrated campaign management
- Budget management
- Analytical skills
- Problem-solving
- Creative judgement
- Stakeholder management
- People management
- Cross-functional collaboration
Location
- 75B, Verde, 10 Bressenden Pl Westminster London SW1E 5DH
Work Type
- Full-time
Experience Level
- 5+ years’ experience
Benefits
- Gold Card (food and drinks on us when in the office, 5 free drinks a day and 50% off everything else when not)
- 33-38 days of annual leave (increasing with service)
- Free private medical aid cover – with the option to add a loved one
- 4-5% pension contribution (increasing with service)
- Life assurance at 3x your annual salary
- Loyalty awards
- Flexible benefits platform
- Season ticket loans
- Healthcare cash plan
- Mortgage services
- Financial wellbeing provisions
- Option to take a sabbatical after 3 years
- Opportunities to support the Pret Foundation
About the Company
- Proud makers of freshly made food, organic coffee and big ideas.
- Across 750+ shops and 20+ countries, our teams are shaping the future of Pret through innovation, inclusion, great customer service and a shared passion for doing the right thing.
- Growing on our mission to be the hospitality employer of choice everywhere we operate.
- Pret is where passionate, hardworking, wonderful people find what they need to shine.
- Growth is at the heart of everything we do – from supporting our people to grow in confidence and skills to pursue their unique paths, to figuring out how to make our food and coffee even more delicious and accessible.
Equal Opportunity
- Everyone’s welcome at Pret – you’ll be valued for who you are and supported to feel confident in yourself and your skills.
- Throughout it all, you are entitled to reasonable adjustments if you have a disability. If this is the case, please let us know how we can help make the process more accessible for you.