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About the Role
The Global Campaign Manager will be the execution engine behind webinars, content distribution, nurture programs, and integrated launches, reporting to the Senior Director of Growth Marketing. This role requires strong campaign structure knowledge, data analysis skills, and clear writing abilities.
Responsibilities
- Run webinar execution end to end, including building registration pages, invites, reminders, and follow-ups.
- Coordinate speakers and timelines, manage platform setup, and hand off attendee data.
- Distribute new content across email, paid, social, and partner channels.
- Build and optimize automated nurture programs in a marketing automation platform.
- Map nurture programs to audience and buyer stage, and test elements to lift engagement and conversion.
- Support integrated launches and campaigns by partnering with field and product marketing.
- Assist regional field teams in applying global campaigns to their markets.
- Set up campaigns with clean naming, tracking, UTMs, audience segments, and attribution for easy measurement.
- Track campaign performance against goals, identify areas for improvement, and recommend/implement changes.
- Share clear performance reporting with stakeholders.
- Draft clear, on-brand copy for emails, landing pages, invites, and promotional materials.
Requirements
- 5+ years of experience in campaign marketing, marketing operations, or demand generation, ideally in B2B SaaS.
- Hands-on experience executing webinars and multi-channel campaigns from setup to follow-up.
- Experience building and managing nurture programs in a marketing automation platform (e.g., HubSpot, Marketo, Eloqua).
- Clear understanding of campaign structure: segmentation, tracking, UTMs, campaign hierarchy, and attribution.
- Strong analytical mindset with comfort in dashboards and spreadsheets, translating results into actionable steps.
- Strong writing skills with a track record of clear, concise campaign copy.
- Ability to learn new tools and topics quickly and stay organized.
- Collaborate effectively with content, digital, field, and product marketing teams and follow through on commitments.
Skills
- Campaign Marketing
- Marketing Operations
- Demand Generation
- Webinar Execution
- Content Distribution
- Nurture Program Management
- Marketing Automation Platforms (HubSpot, Marketo, Eloqua)
- Campaign Structure
- Data Analysis
- Reporting
- Copywriting
- Webinar Platforms (Sequel)
- CRM Data (Salesforce)
- Field Marketing Support
- Product Launch Support
- Digital Accessibility
- SEO
- Content Quality
Location
- US-based
- Remote
- Hybrid
- Eastern Time Zone preferred
Work Type
- Remote
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $115,360 - $144,200 a year
Benefits
- Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member
- Paid holidays
- Volunteer leave
- Parental leave
- Step Back In program
- Medical, dental, and vision coverage
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Employer-paid life and disability insurance
- Employee assistance programs
- Virtual care
- Wellness resources
- 401(k) with company matching contributions
- Life and AD&D insurance
- Financial wellness resources
About the Company
- Siteimprove is a global corporation committed to supporting employee wellbeing.
- Siteimprove has developed data practices to ensure your personally identifiable information is appropriately protected.
- Personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy.
- This position may involve access to systems, information, or customer environments that are subject to the Federal Risk and Authorization Management Program (FedRAMP).
Equal Opportunity
- Siteimprove is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
- Candidates may be required to meet FedRAMP-related requirements including identity verification, citizenship/residency requirements, and access authorization if the role includes FedRAMP-related duties.