Manager, Global Sponsorship & New Business Development (UK - External Agency Position) at NFL UK & Ireland | GB | Rezi

Manager, Global Sponsorship & New Business Development (UK - External Agency Position) at NFL UK & Ireland

Manager, Global Sponsorship & New Business Development (UK - External Agency Position)

NFL UK & Ireland · GB

Yesterday

Manager, Global Sponsorship & New Business Development (UK - External Agency Position)

NFL UK & Ireland · GB

2 days ago
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About the Role

This role is responsible for driving revenue through the development and sale of integrated global marketing partnerships, supporting the NFL's continued growth and expansion in priority international markets. The position focuses on unlocking new commercial opportunities and building relationships with leading brands to grow the NFL's reach, relevance, and fanbase internationally. Note: This position is with a third-party agency partner, not the NFL directly.

Responsibilities

  • Build and manage a strong pipeline of prospective global and regional partners to achieve sponsorship revenue targets.
  • Identify and qualify new business opportunities through market research, category analysis, and strategic prospecting, focusing on international markets without dedicated sales resources.
  • Develop and maintain relationships with senior marketing executives, Fortune 500 decisionmakers, agency leaders, and key influencers in the sports marketing landscape.
  • Lead the full sales process, including prospecting, outreach, pitch development, negotiation, and contract execution.
  • Collaborate across the NFL to develop creative, integrated partnership opportunities aligned with prospect objectives and league priorities.
  • Partner with cross-functional teams to create customized sponsorship platforms that maximize commercial value.
  • Develop compelling sales presentations, proposals, and partnership strategies tailored to individual prospects.
  • Maintain accurate sales pipeline data, forecasts, and reporting, ensuring efficient progression of opportunities.
  • Support and manage the Sponsorship Business Development Coordinator and contribute to team success.
  • Contribute new ideas and commercial thinking to unlock incremental sponsorship opportunities and drive long-term revenue growth.

Requirements

  • Bachelor’s degree in Marketing, Business, Finance, Communications, or a related discipline.
  • Minimum of 5 years of experience in sponsorship sales and/or business development within a sports league, team, rights holder, agency, media company, or global brand.
  • Demonstrated exposure to European and/or global sponsorship markets strongly preferred.
  • Proven track record of developing new business and securing complex, high-value commercial partnerships.
  • Excellent written, verbal, and presentation skills, with the ability to build trusted relationships and influence stakeholders at all levels.
  • Proficiency in Microsoft Office, particularly PowerPoint and Excel.
  • Highly organized with excellent project management, prioritization, and time-management skills.
  • Ability to independently manage multiple workstreams simultaneously.
  • Valid passport and willingness to travel internationally as required.
  • Fluency in French and/or Spanish is preferred but not required.

Skills

  • Sponsorship sales
  • Business development
  • Market research
  • Category analysis
  • Strategic prospecting
  • Relationship building
  • Sales process leadership
  • Pitch development
  • Negotiation
  • Contract execution
  • Cross-functional collaboration
  • Presentation development
  • Proposal creation
  • Sales pipeline management
  • Forecasting
  • Reporting
  • Project management
  • Time management
  • Microsoft Office (PowerPoint, Excel)
  • Commercial thinking
  • Storytelling
  • Stakeholder influence

Location

  • International

Work Type

  • Full-time

Experience Level

  • 5+ years

Education Level

  • Bachelor's degree

About the Company

  • The NFL is a global sports league focused on growth and expansion in international markets.