Associate, Growth Audiences Marketing (External Agency Staff) at The National Football League | NY, US | Rezi

Associate, Growth Audiences Marketing (External Agency Staff) at The National Football League

Associate, Growth Audiences Marketing (External Agency Staff)

The National Football League · NY, US

Yesterday

Associate, Growth Audiences Marketing (External Agency Staff)

The National Football League · NY, US

2 days ago
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About the Role

Support the Global Brand and Consumer Marketing Growth Audience team in executing the youth and Flag Football marketing strategy. This role is ideal for a strong project manager passionate about culture, sport, and emerging trends, eager to build a career at their intersection.

Responsibilities

  • Support and document Growth Audience marketing strategies, objectives, and performance measures.
  • Translate Growth Audience marketing priorities and tactics into consistent, clear, and calendarized plans.
  • Maintain and update centralized planning frameworks and toolkits for cross-functional use.
  • Produce presentations and communication materials for leadership.
  • Project manage and execute fully integrated marketing campaigns for top initiatives, including NFL FLAG and NFL FLAG Championships.
  • Execute flag football marketing strategy, working with key internal and external stakeholders to build support efforts for Flag Football's debut in the LA28 Olympic Games.
  • Build weekly trackers and dashboards to capture flag support across broadcast integrations, landing page KPIs, and club and partner activations.
  • Support amplification efforts across NFL Tentpoles (PBG, Super Bowl, International Games), driving strategy and execution of deliverables across broadcast, clubs, football development, comms, social, and sponsorship teams.
  • Continuously identify and unlock synergies across broader flag football strategy, stakeholders, and partners.
  • Support and manage key youth partner relationships with day-to-day support needs including asset tracking, building Go To Market plans, amplification efforts, and internal tracking.
  • Coordinate key meetings and input-gathering processes.
  • Identify emerging trends to help inform strategy.

Requirements

  • Minimum 5 years in brand or sports marketing, agency partnerships, or other relevant roles.
  • Bachelor’s degree required.
  • Strong project management skills and comfort working with a variety of stakeholders to hit deadlines.
  • Proficiency with PowerPoint and Excel.
  • Excellent verbal and written communication skills.
  • Occasional domestic travel required.

Skills

  • Project management
  • Brand marketing
  • Sports marketing
  • Agency partnerships
  • PowerPoint
  • Excel
  • Communication (verbal and written)
  • Cultural awareness
  • Trend identification
  • Collaboration
  • Organization
  • Problem-solving
  • Adaptability

Location

  • Onsite at an NFL office or stadium location

Work Type

  • Onsite
  • Full-time

Experience Level

  • Minimum 5 years

Education Level

  • Bachelor's degree

Salary/Compensations

  • $45—$55 USD

Benefits

  • Comprehensive benefits offerings (details available at NFL BENEFITS)

About the Company

  • The NFL is committed to building an inclusive work environment that reflects our incredible fan base.
  • Core Values: Respect, Integrity, Team Responsibility, Resiliency.
  • Leadership Attributes: Build Talent, Execute, Inspire, Live Our Values, Know the Business, Think Big.
  • Talent Attributes: Enthusiastic, proactive, can-do attitude; grit, free from ego or entitlement; relationship builder, with the ability to influence; eager learner, driven by passion; incredible work ethic with an agile mindset.

Equal Opportunity

  • The NFL provides an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.