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About the Role
An Associate Director, Programmatic leads and oversees programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship and guidance to optimize performance. This role is important to driving programmatic success while promoting collaboration and high performance within your team.
Responsibilities
- Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
- Provide senior-level programmatic expertise to our teams and external partners.
- Ensure campaigns are optimized for performance by leading your team to deliver data-driven recommendations that achieve client goals.
- Maintain relationships with data, inventory, and platform partners to ensure best-in-class campaign execution and identify new opportunities.
- Define and implement best practices for programmatic buying, campaign management, and reporting.
- Identify and guide process improvements to enhance efficiency and results.
- Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
- Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
- Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
- Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.
Requirements
- 5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
- Knowledge of programmatic advertising, including Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and other relevant technologies.
- Advanced proficiency in excel for data analysis, reporting, and campaign tracking.
- Ability to present complex programmatic concepts and strategic recommendations to clients and our teams.
- Experience managing and mentoring programmatic teams, focusing on career development and skill-building.
- Project management skills, able to handle multiple campaigns, assets, and deadlines with precision.
- Ability to identify and resolve challenges before they impact campaigns.
- Experience creating impactful PowerPoint presentations and presenting to clients and partners.
- Collaborative mindset with experience working across cross-functional teams, including media strategy, creative, and analytics.
- Awareness of current trends and developments in programmatic and digital media, and the ability to integrate these into applicable strategies.
Skills
- Programmatic buying
- Campaign management
- Optimization
- Demand-Side Platforms (DSPs)
- Data Management Platforms (DMPs)
- Excel
- Data analysis
- Reporting
- Campaign tracking
- Presentation skills
- Project management
- PowerPoint
Experience Level
- 3+ years in programmatic buying
- 5+ years in digital media
Salary/Compensations
- USD $97,375.00 - USD $139,965.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- PHM is the leading health media agency in the US, built for the modern healthcare experience.
- Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity.
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Equal Opportunity
- All your information will be kept confidential according to EEO guidelines.