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About the Role
This role supports the Heart & Stroke content team in developing, delivering, and maintaining engaging content for heartandstroke.ca and other channels. The role is versed in digital content best practices and involves working closely with both the content and digital teams, with a focus on AI, SEO optimization, personalization, and current trends. The ideal candidate is a fast learner, excellent communicator, enthusiastic collaborator, meticulous, self-motivated, and a confident writer adept at short, engaging copy.
Responsibilities
- Work with content and digital teams to develop and deliver data-driven content with the audience at the centre.
- Optimize and create new website and newsletter content.
- Utilize AI across the content creation process, understanding its limitations and adhering to AI guidelines.
- Prepare content for publication, including image research and optimization.
- Work with the digital experience specialist to identify SEO/AEO opportunities.
- Research interesting topics and opportunities for engaging and relevant health content.
- Perform competitor content analysis.
- Review content with accessibility and equity, diversity, and inclusion (EDI) perspectives.
- Work with content and digital teams to develop creative solutions to content needs.
- Use GA4 analytics to report newsletter performance and key insights.
- Contribute ideas and develop prototypes in collaboration with internal stakeholders.
- Manage monthly newsletter execution.
- Review and update copydecks.
- Support content team in developing and improving workflow and processes.
- Perform quality assurance testing of various digital properties.
- Participate in content + creative services meetings.
- Work with project manager to ensure internal client requests are delivered on time and on brief.
- Manage tasks to completion including periodic reporting and communicating with stakeholders.
- Ensure alignment from multiple stakeholders during review processes.
- Prioritize appropriately.
Requirements
- Candidates must be able to travel to the Toronto office when requested.
- Applicants must be currently residing in Canada and legally entitled to work in Canada.
Skills
- Strong writing skills (short copy for website, newsletters, and articles)
- Knowledge of digital media, including SEO and user journeys
- AI expertise
- Understanding of audience mind-set
- Aptitude for client service
- Collaborative work style
- Demonstrated ability to meet deadlines
- Highly organized and attentive to details
- Ability to maintain productivity and pivot effectively
- Knowledge of French would be an asset
Location
- Toronto
Work Type
- Hybrid
Experience Level
- 2–3 years of experience supporting digital content
Education Level
- Post-secondary
Salary/Compensations
- $55,000 to $66,000
Benefits
- Generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1.
- Competitive health, medical, dental and vision benefits.
- Life insurance.
- Disability benefits.
- Employee assistance program (EAP).
- Defined contribution pension plan with employer matching.
- Reimbursement for mobile phones and home office setup.
- Opportunities for professional development.
About the Company
- At Heart & Stroke our mission is to promote health, save lives and enhance recovery.
- We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt.
- We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives.
- We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees.
- Candidates from diverse backgrounds, including but not limited to Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women and people living with disabilities, are encouraged to apply.
Equal Opportunity
- We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.